Vol. 3 No. 12 (2024): NOVEMBER

Published: 2024-11-30

In this issue (Vol. 2 No. 12 (2023): November), we have processed 40 submitted manuscripts. Ten articles were declined after initial review by the editor,  Ten articles were  declined after the peer review process, and Twenty articles were published.

In this issue ( Vol. 2 No. 12 (2023): November), All of the published articles were authored/co-authored by 74 authors from 6 Institutions and 2 Countries (India and Indonesia) i.e.  Annamalai University (India), Universitas Malikussaleh (Indonesia), Universitas Pembangunan Panca Budi (Indonesia), Universitas Muhammadiyah Sumatera Utara (Indonesia), Universitas Islam Negeri Sumatera Utara (Indonesia), and Universitas Harapan Medan (Indonesia).

https://doi.org/10.54443/ijset.v3i12

Articles
THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY
Aulia Ul Mursalin,  Universitas Malikussaleh ,  Indonesia
Muchsin,  Universitas Malikussaleh ,  Indonesia
Sapna Biby,  Universitas Malikussaleh ,  Indonesia
Munandar,  Universitas Malikussaleh ,  Indonesia
PDF
60 35 Page 2094-2105
THE INFLUENCE OF WORK ENVIRONMENT, SPIRITUAL LEADERSHIP AND WORK ETHIC ON EMPLOYEE PERFORMANCE IN THE CIVIL SERVANTS AND WILAYATUL HISBAH POLICE UNIT ACEH TAMIANG REGENCY
Adelia Irma Suryani,  Universitas Malikussaleh,  Indonesia
Marbawi,  Universitas Malikussaleh,  Indonesia
Nurfaliza,  Universitas Malikussaleh,  Indonesia
Ibrahim Qamarius,  Universitas Malikussaleh,  Indonesia
PDF
44 35 Page 2170-2180
THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS
Risky Al Haddid,  Universitas Malikussaleh ,  Indonesia
Teuku Zulkarnaen,  Universitas Malikussaleh ,  Indonesia
Jullimursyida,  Universitas Malikussaleh ,  Indonesia
Halida Bahri,  Universitas Malikussaleh ,  Indonesia
PDF
614 46 Page 2078-2087
ANALYSIS OF BUSINESS LOCATION, BUSINESS CAPITAL AND PRODUCT PRICES ON BUSINESS INCOME IN MSMES IN MEDAN HELVETIA DISTRICT
M.Arief Maulana,  Universitas Harapan Medan,  Indonesia
Arasy Ayu Setiyani,  Universitas Harapan Medan,  Indonesia
Annisa Suvero Suyar,  Universitas Harapan Medan,  Indonesia
PDF
67 41 Page 2150-2163
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND HALAL LABEL ON PURCHASING DECISIONS OF HANASUI LIP CREAM AMONG FEMALE STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH
Mutia Rahmi,  Universitas Malikussaleh,  Indonesia
T. Edyansyah,  Universitas Malikussaleh,  Indonesia
Samsul Bahri,  Universitas Malikussaleh,  Indonesia
Nurainun,  Universitas Malikussaleh,  Indonesia
PDF
160 63 Page 2002-2007
THE EFFECT OF INTELLECTUAL INTELLIGENCE SPIRITUAL INTELLIGENCE AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE AT MUYANG KUTE HOSPITAL, BENER MERIAH REGENCY
Susilawati,  Universitas Malikussaleh,  Indonesia
Yusniar,  Universitas Malikussaleh,  Indonesia
Likdanawati,  Universitas Malikussaleh,  Indonesia
Aiyub Yahya,  Universitas Malikussaleh,  Indonesia
PDF
75 37 Page 2136-2143
THE EFFECT OF PRO INNOVATION ORGANIZATIONAL CLIMATE, LEADER MEMBER EXCHANGE AND INTELLECTUAL CAPITAL ON INNOVATIVE WORK BEHAVIOR IN dr. FAUZIAH BIREUEN HOSPITAL
Akmal,  Universitas Malikussaleh ,  Indonesia
Aiyub Yahya,  Universitas Malikussaleh ,  Indonesia
A Hadi Arifin,  Universitas Malikussaleh ,  Indonesia
Nurfaliza,  Universitas Malikussaleh ,  Indonesia
PDF
46 26 Page 2042-2051
REGIONAL REVENUE AGENCY PUBLIC COMMUNICATION STRATEGY IN AN EFFORT TO INCREASE AWARENESS AND PUBLIC COMPLIANCE IN PAYING TAXES IN SERDANG BEDAGAI DISTRICT
Cindi Aulia,  Universitas Muhammadiah Sumatera Utara,  Indonesia
Arifin Saleh,  Universitas Muhammadiah Sumatera Utara,  Indonesia
PDF
39 31 Page 2211-2216
POSITION OF CUSTOMARY COURTS IN RESOLVING MILD ASSAULT CRIMES IN ACEH
Ahmad Al Faruqy,  Universitas Pembangunan Panca Budi,  Indonesia
Sumarno,  Universitas Pembangunan Panca Budi,  Indonesia
Rahmayanti,  Indonesia
PDF
48 34 Page 2106-2120
THE INFLUENCE OF WORK ENVIRONMENT, WORK ABILITY, EMPOWERMENT AND TRAINING ONEMPLOYEE PERFORMANCE AT PT. SYAUKAT SEJAHTERA IN GANDAPURA, BIREUEN REGENCY
Moliana,  Universitas Malikussaleh,  Indonesia
Hamdiah,  Universitas Malikussaleh,  Indonesia
Em. Yusuf Iis,  Universitas Malikussaleh,  Indonesia
Likdanawati,  Universitas Malikussaleh,  Indonesia
PDF
46 33 Page 1852-1856
INFLUENCE OF PRICE, PRODUCT DESIGN, PRODUCT QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS VENTELA SHOES FOR STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH
Rabiatul Auliza,  Universitas Malikussaleh,  Indonesia
Hamdiah,  Universitas Malikussaleh,  Indonesia
Heriyana,  Universitas Malikussaleh,  Indonesia
Muchsin,  Universitas Malikussaleh,  Indonesia
PDF
45 33 Page 2180-2189
THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH)
Erni Fhonna,  Universitas Malikussaleh ,  Indonesia
Munandar,  Universitas Malikussaleh ,  Indonesia
Adnan,  Universitas Malikussaleh ,  Indonesia
T. Edyansyah,  Universitas Malikussaleh ,  Indonesia
PDF
81 43 Page 2088-2093
EXPLORING DISTRICT BARAMULLA OF JAMMU AND KASHMIR IN A TOURISM PERSPECTIVE
Shabir Ahmad Lone,  Annamalai University,  India
E. Ravi,  Annamalai University,  India
Nusrat ul Islam Itoo,  Annamalai University,  India
PDF
39 51 Page 2164-2169
A BIBLIOMETRIC ANALYSIS OF ISLAMIC WEALTH PLANNING
Ismul Fakhri Lubis,  UIN SU Medan,  Indonesia
Sugianto,  UIN SU Medan,  Indonesia
Marliyah,  UIN SU Medan,  Indonesia
PDF
62 36 Page 2068-2077
THE EFFECT OF WORK FACILITIES, OCCUPATIONAL HEALTH, AND OCCUPATIONAL SAFETY ON WORK PRODUCTIVITY OF EMPLOYEES OF THE FIELD LABOR SECTION OF PT BAKRIE PASAMAN PLANTATIONS TBK WEST PASAMAN REGENCY WEST SUMATERA
Nur Fitriyani,  Universitas Malikussaleh,  Indonesia
Yusniar,  Universitas Malikussaleh,  Indonesia
Likdanawati,  Universitas Malikussaleh,  Indonesia
Faisal Matriadi,  Universitas Malikussaleh,  Indonesia
PDF
59 32 Page 2143-2149
THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY
Fayza Yovania Br Sembiring,  Universitas Malikussaleh ,  Indonesia
Rahmaniar,  Universitas Malikussaleh ,  Indonesia
Ikramuddin,  Universitas Malikussaleh ,  Indonesia
Khairina AR ,  Universitas Malikussaleh ,  Indonesia
PDF
96 54 Page 2060-2067
THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS
Dea Nadila,  Universitas Malikussaleh,  Indonesia
Naufal Bachri,  Universitas Malikussaleh,  Indonesia
Nursakinah Ritonga,  Universitas Malikussaleh,  Indonesia
Lisa Iryani,  Universitas Malikussaleh,  Indonesia
Maisyura,  Universitas Malikussaleh,  Indonesia
PDF
91 49 Page 2127-2135
THE INFLUENCE OF WORK LIFE BALANCE , NON-PHYSICAL WORK ENVIRONMENT, AND COMPENSATION ON EMPLOYEE RETENTION AT PT. PERKEBUNAN NUSANTARA IV SAWIT LANGKAT
Rinawinta Berutu,  Universitas Malikussaleh,  Indonesia
Likdanawati,  Universitas Malikussaleh,  Indonesia
Nurfaliza,  Universitas Malikussaleh,  Indonesia
Yusniar,  Universitas Malikussaleh,  Indonesia
PDF
166 53 Page 2121-2126
THE EFFECT OF PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, AND SHOPPING LIFESTYLE ON IMPULSE BUYING OF FASHION PRODUCTS ON SHOPEE LIVE (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH )
Adnan,  Universitas Malikussaleh,  Indonesia
Dara,  Universitas Malikussaleh,  Indonesia
Naufal Bachri,  Universitas Malikussaleh,  Indonesia
T.Edyansyah,  Universitas Malikussaleh,  Indonesia
PDF
102 54 Page 2052-2059
COMMUNICATION STRATEGY IN GUIDANCE AND MANAGEMENT OF WASTE BUSINESS IN THE ENVIRONMENTAL SERVICE SERDANG BEDAGAI REGENCY
Sri Utami,  Universitas Muhammadiah Sumatera Utara,  Indonesia
Leylia Khairani,  Universitas Muhammadiah Sumatera Utara,  Indonesia
Faustyna,  Universitas Muhammadiah Sumatera Utara,  Indonesia
PDF
56 32 Page 2189-2210