International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET)

ANALYSIS OF DIGITAL MARKETING STRATEGY AND GOVERNMENT SUPPORT TOWARDS THE IMPROVEMENT OF THE CREATIVE ECONOMY IN DESTINATIONS LAKE TOBA TOURISM

Bunga Aditi — Sat, 05 Apr 2025 00:00:00 +0000

The increase in the creative economy provides an overview of business growth, especially local business actors in the Lake Toba Tourist Destination, so there needs to be a better marketing strategy, especially utilizing digital marketing to expand information and provide an overview of the conditions in the tourist destination, then government support is also needed to socialize the creative economy business process so that these business actors can be directed towards the sustainability of the regional business. The purpose of this study is to examine and analyze digital marketing strategies and government support for increasing the creative economy in the Lake Toba Tourist Destination. The results of the study show that digital marketing has a significant effect on government support. Government support has a significant effect on increasing the creative economy. Government support as an intervening variable has a significant impact on increasing the influence of digital marketing on increasing the creative economy.

MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT

Halida Bahri, Agustinawati, Samsidar — Sun, 23 Mar 2025 00:00:00 +0000

The main objective of this study is to describe and formulate a promotional strategy method carried out by the Aceh Forest Kelulut Honey Farming Group in North Aceh Regency. The method used in this study is descriptive qualitative, the researcher wants to see how the marketing promotion strategy of Aceh Forest Kelulut Honey in North Aceh Regency is using the marketing mix theory, namely product, price, promotion, distribution (place). The results of the study show that Aceh Forest uses the Shopee e-commerce platform and promotions via social media TikTok, Instagram, YouTube and uses advertising endorsement services from one of Aceh's local artists in marketing Kelulut honey to its consumers. Aceh Forest also provides resellers in shops and pharmacies in Lhokseumawe, North Aceh, Bireun, and Banda Aceh.

"TABOO ON MARRIAGE WITHIN THE SAME SURNAME IN BATAK TOBA SOCIETY: HISTORICAL ROOTS AND CURRENT RELEVANCE"

Sun, 30 Mar 2025 00:00:00 +0000

Marriage in the Batak Toba community occurs between clans. The exogamous marriage process, namely marriage outside the clan group, is the main characteristic of the Batak Toba community's marriage tradition. Therefore, the Toba Batak community strongly opposes marriage within the same clan, known as Namariboto, because it is considered incest. Traditionally, there are three marriage systems in the Batak community, namely exogamy, endogamy, and eleutrogamy. Of the three types, marriage within the same clan is included in the category that is prohibited by Batak customs and culture. Semarga Refers to the relationship between individuals who have a lineage through the father's line. In Yogyakarta, the Batak Mandailing community, who are migrants, have experienced a change in meaning related to Batak customary culture, shifting from an exogamous marriage system to an electrogamy system that does not recognize prohibitions like in the exogamy or endogamy systems. In Batak Toba customs, marriage within the same clan is considered taboo and prohibited. If the Batak Toba people perform a marriage of the same clan, they will violate customary norms and be considered Na So Maradat (people who do not understand customs). Those involved in a marriage of the same clan will be subject to sanctions according to the Batak Toba customary rules that are still in effect today.

THE INFLUENCE OF TOURIST ATTRACTION DEVELOPMENT, ATTRACTIVENESS AND PROMOTION ON TOURIST INTEREST (Case Study of Bur Telege Takengon Tourism, Aceh Tengah)

Ardi Sopian, Hamdiah, Siti Maimunah, Munandar — Fri, 28 Feb 2025 00:00:00 +0000

This research aims to analyze the influence of tourist attraction development, attraction and promotion on tourist interest in visiting. Tourist attractions that are well developed, equipped with unique attractions and supported by effective promotions, can increase tourist interest. The research method used is quantitative with a survey approach, where data is collected through questionnaires distributed to tourists visiting the Bur Telege tourist attraction. The research results show that the development of tourist attractions, attractions and promotions have a positive and significant influence on tourist interest in visiting. These findings indicate that destination managers need to prioritize the development of tourist facilities and attractions to increase competitiveness and optimize promotion as the main support.

THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON CONSUMER LOYALTY TO LUWAK WHITE KOFFIE COFFEE PRODUCTS IN LHOKSEUMAWE CITY

Hafidh — Sun, 30 Mar 2025 00:00:00 +0000

This study examines the effect of product quality, price and promotion on consumer loyalty to luwak white coffee products in Lhokseumawe city. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Nonprobabality Sampling technique. The data analysis method used is multiple linear regression method with the help of SPSS. Product quality (X1) partially has a positive and significant effect on consumer loyalty (Y) on luwak white coffee products in Lhokseumawe city. This shows that good product quality can foster consumer loyalty to the product, Price (X2) has a positive and significant effect on consumer loyalty (Y) on luwak white coffee products in Lhokseumawe city, and Promotion (X3) has a positive and significant effect on consumer loyalty (Y) on luwak white coffee products in Lhokseumawe city. Simultaneously, product quality (X1), product (X2) and promotion (X3) have a positive and significant effect on consumer loyalty (Y) on luwak white koffie coffee products in Lhokseumawe city

ANALYSIS OF THE IMPACT OF COMPETENCY AS A MEDIATOR FOR HUMAN CAPITAL AND INNOVATION ORGANIZATIONAL CLIMATE ON EMPLOYEE PERFORMANCE

Umirtu, A Hadi Arifin, Darmawati, Marbawi — Tue, 22 Apr 2025 00:00:00 +0000

This research aims to determine the influence of Human Capital, Innovation Organizational Climate and Competence on Employee Performance at the Regional Secretariat of North Aceh Regency. The data used in this research is primary data by distributing questionnaires, while the sampling technique is census. So the sample in the research totaled 140. The analytical method used was a quantitative method with the Structural Equation Modeling (SEM) research model. The results of the research conclude that (1) Innovation Organizational Climate has an effect on competence (2) human capital has an effect on competence. (3) Competence influences employee performance. (4) Innovation Organizational Climate influences employee performance. (5) There is no influence of human capital on employee performance. (6) Competence partially mediates the relationship between the Innovation Organizational Climate variable and employee performance. (7) Competence partially mediates the relationship between human capital variables and employee performance. This means that the competency variable fully mediates the influence of the human capital variable on employee performance at the North Aceh Regional Secretariat, where previously human capital did not partially influence employee performance.

THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

Farhan Kandarifa, Samsul Bahri, Adnan, Rahmaniar — Tue, 22 Apr 2025 00:00:00 +0000

This study aims to analyze the influence of product quality, price, and promotion on the purchase decision of Acer laptops on students of the Faculty of Economics and Business, Universitas Malikussaleh. The sampling technique used is nonprobability sampling technique with purposive sampling method. This study used a sample of 96 respondents and analyzed then. Data collection using a Likert scale questionnaire. The data analysis method used is validity and reliability test, heteroscedasticity, multicollinearity, multiple linear regression, t-test, f-test, correlation coefficient, and determination coefficient with SPSS 20 application. The results of the study that have been conducted indicate that product quality and promotion have a significant effect partially and simultaneously on purchasing decisions. While price does not have a significant effect on purchasing decisions.

THE EFFECT OF SELF EFFICACY AND MOTIVATION ON ENTREPRENEURSHIP INTERESTS IN BUSINESS ADMINISTRATION STUDENTS

Yusnidar, Cut Sukmawati, Nursakinah Ritonga, Nanda Ameliany, Lisa Iryani — Tue, 22 Apr 2025 00:00:00 +0000

Economic problems are the main concern of the government in developing countries, for example, such as Indonesia unemployment and poverty. One solution to dealing with unemployment is to become an entrepreneur and create jobs for oneself and others, namely by entrepreneurship. And this can be realized if equipped with supporting knowledge, namely entrepreneurship. This research aims to determine the influence of self-efficacy and motivation variables on interest in entrepreneurship in Business Administration students at FISIPOL UNIMAL. This research used 100 samples with a sampling technique, namely non-probability sampling. The data were analyzed using multiple linear analysis with the help of the IBM SPSS 25.0 program. The results of the research show that partially the self-efficacy variable is positive and significant on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the self-efficacy variable, namely sig. is 0.000 < 0.05 and the tcount value is 6.056 > ttable 1.985, then H1 is accepted. For the motivation variable, it was concluded that it partially had a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the motivation variable, namely sig. is 0.000 > 0.05 and the t value is 5.001 > t table 1.985, then H2 is accepted. Meanwhile, simultaneously the variables self-efficacy and motivation together have a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students.

A STUDY OF WOMEN, S EDUCATION IN RURAL AREAS OF JAMMU AND KASHMIR WITH SPECIAL REFERENCE TO RAMBAN DISTRICT.

Priksha Raina — Tue, 22 Apr 2025 00:00:00 +0000

Education is considered as one of the most powerful instruments of social change and control. Education can remove darkness of ignorance and narrow-mindedness of human mind and infuse new ideas, new light and new direction for change and development. Due to conservative traditionalism, the standing of women has always been viewed next to than that of men in our nation. Because of the reliance of women on males for financial support (families did not think it is important to provide education to girls), they were mostly seen as subservient to men. In Indian society, well known for its cultural diversity, we can see sharp multiple inequalities and disparities in education and economic development in terms of caste, creed, tribe, religion and gender despite prolonged struggle and affirmative action by the state to reduce social inequalities in independent India. But in spite of constitutional provisions, policies, and programmes in favour of women, increase of literacy rate and promotion of girl’s education, many social evils practices and customs still exist in our society which prevents girl from availing opportunities available for them. girls in general, constitute the most deprived and disadvantaged section of Indian society who have always faced multiple barriers in getting educational opportunities. In independent India, however, girls have made significant strides by entering in every field of education. Even then, a large number of women especially who reside in rural area remain restricted to vicious circles of family expectations, gender discrimination and stigma. Available literature reveals an increase in women literacy rate in the last few decades but still there is a wide gap between boys’ and girls’ literacy rate. The rural girl’s literacy rate in J&K as per 2011 census report is 53.36 percent and for urban females is 70.19 percent when compared to earlier in the Census of 2001 was 36.7% at rural and 61.9% at the urban level, respectively. Within Jammu and Kashmir rural- urban differentials in terms of literacy rate are quite wide. Literacy rate is quite high in districts with higher urban population which are concentrated mostly in plain areas as compared to those districts which are primarily mountainous and have low level of urbanisation. The present study attempt to analysed the educational status of girls in rural areas of ramban district.

THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12

Rio Fahmi Huseini Ritonga, Riza Fanny Meutia, Hery Syahrial, Nindya Yunita — Sun, 20 Apr 2025 00:00:00 +0000

This article aims to determine the influence of Lifestyle on Purchasing Decisions in Dagi This study aims to determine the influence of Brand image on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Brand image and Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. The sampling technique used in this study is probability sampling, the number of samples in this study was 98 consumers who made purchases at Kopi Petik Jl.Pembangunan KM.12. The data analysis technique used is descriptive analysis technique and statistical analysis technique. The method of data collection through distribution, namely conducting searches and distributing questionnaires to consumers who make purchases at Kopi Petik Jl.Pembangunan KM.12. The results of this study indicate Based on the results of the study, it shows that partially the Brand Image variable has a positive and significant effect on consumer purchase interest in Kopi Petik Jl. Pembangunan Km.12. Based on the results of the study, it shows that partially the store atmosphere variable has a positive and significant effect on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12. Simultaneously, there is a positive and significant effect on the brand image and store atmosphere variables on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12.

ANALYSIS OF SALARY AND INCENTIVES ON LECTURERS' PERFORMANCE AT AL AZHAR UNIVERSITY MEDAN

Saidan Sany Lubis — Sun, 23 Mar 2025 00:00:00 +0000

This study aims to analyze the effect of salary and incentives on lecturer performance at Al Azhar University Medan. Lecturer performance is a major factor in improving the quality of education, which is influenced by various aspects, including financial compensation. This study uses a quantitative method with regression analysis techniques. The results of the study indicate that salary and incentives have a positive and significant effect on lecturer performance, both partially and simultaneously. This finding confirms that good compensation can increase lecturer motivation, productivity, and loyalty in carrying out their academic duties. Therefore, salary and incentive policies must be adjusted to the needs and expectations of lecturers in order to achieve optimal performance.

THE INFLUENCE OF FINANCIAL LITERACY AND MENTAL ACCOUNTING ON FINANCIAL MANAGEMENT OF UMKM IN DELI TUA DISTRICT

Endang Saputri Br Sembiring, Fauziah Rahman — Sun, 30 Mar 2025 00:00:00 +0000

This study aims to determine the effect of financial literacy and mental accounting on financial managementMSMEs in Deli Tua sub-district. This research uses a quantitative approach, which involves processing primary and secondary data where primary data is obtained from respondents' answers to questions or statements in questionnaires distributed directly while secondary data in this study comes from the website of the Deli Serdang Cooperative and UKM Office. The sample in this study were MSME actors in Deli Serdang, totaling 97 respondents. The method used for data analysis uses SPSS for windows software. The results of this study indicate that the Financial Literacy Variable (X1) has a positive and significant effect on MSME financial management (Y), Financial Inclusion (X2) has a significant and significant effect on MSME financial management (Y). From the F test, Financial Literacy and Financial Inclusion together have a positive and significant effect on MSME financial management. The Adjusted R square value is 0.566, this figure indicates that 87% shows that the effect of financial literacy and financial inclusion on financial management is 87%, the remaining 13% is influenced by other variables or factors not examined in this study.

THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

Tasya Ema Dwiyana, Heriyana, Syamsul Bahri, T.Edyansyah — Fri, 28 Feb 2025 00:00:00 +0000

This research aims to analyze the influence of product quality, price and brand image on purchasing decisions for Jiniso products amongUniversitas Malikussaleh students. Jiniso, as a clothing brand that is popular among young people, needs to understand these factors to maintain its position in the market and attract consumers. The research method used is a quantitative approach with a sample collection technique using purposive sampling. Data was collected through a questionnaire distributed to 100 active student respondents at Universitas Malikussaleh who had ever purchased or used Jiniso products. Data analysis was carried out using multiple linear regression with the SPSS version 29.0 program. The variables studied include product quality, price and brand image, as well as how this third variable influences purchasing decisions. The results of this research show that product quality, price and brand image together have a positive and significant influence on the decision to purchase Jiniso products among Universitas Malikussaleh students. Product quality has a dominant influence, followed by brand image and price. These findings suggest that to improve purchasing decisions among students, Jiniso needs to focus on improving its product quality and brand image, while offering prices that match students' purchasing power. This research contributes to the development of effective marketing strategies to increase sales in the market and increase consumer satisfaction among Universitas Malikussaleh students.

HISTORICAL TRACES OF JAVANESE SCRIPT: ANALYSIS OF DEVELOPMENT AND CULTURAL ROLE

Sun, 30 Mar 2025 00:00:00 +0000

Javanese script, better known as Hanacaraka, is one of the many cultural achievements of Indonesia's ancestors. Over time, Javanese script seems to be one of the forgotten cultural achievements. As the young generation of Indonesia, we should preserve the nation's culture which is a legacy of our ancestors. For this reason, research on the historical traces of Javanese script was conducted to show the dynamics of development and the role of culture in the writing system that has become an inseparable part of the identity of the Javanese community. This research uses a qualitative approach by analyzing historical sources in the form of ancient manuscripts, inscriptions, and cultural artifacts that illustrate the transformation of Javanese writing from the royal period to the modern period.

THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE

Teuku Zulkarnaen, Yayang Tiara, Mariyudi , Heriyana — Tue, 22 Apr 2025 00:00:00 +0000

The aim of this study is to understand consumer intentions to purchase, with the aim of predicting future consumer behavior in shopping online. The research results show that advertising has a positive and significant effect on purchase intentions in E-commerce in Lhokseumawe City. Advertising also has an important role in shaping consumer perceptions of the quality and reliability of products sold on Shopee. Creative sales promotion and Celebrity endorsement have a significant impact on purchasing intentions for e-commerce. It is also reflected in increased awareness, positive changes in attitudes towards the brand, increased consumer confidence, and ultimately, influence on purchasing decisions.

THE INFLUENCE OF ORGANIZATIONAL CREATIVITY AND ORGANIZATIONAL INNOVATION ON ORGANIZATIONAL PERFORMANCE IN PT. NUSANTARA PLANTATIONS IV REGIONAL I MEDAN

Isma Nanda Saputri, Hery Syahrial, Tohap Parulian Sihombing — Tue, 22 Apr 2025 00:00:00 +0000

This study aims to determine the effect of organizational creativity and organizational innovation on organizational performance at PT. Perkebunan Nusantara IV Regional I Medan partially. This study uses a quantitative approach with a sample of 165 employees selected using stratified proportional sampling and convenience sampling. Data were distributed to respondents using a questionnaire with a Likert scale of 1-5 which was distributed directly and also via google form. Furthermore, the data obtained were analyzed using multiple linear regression with SPSS software version 23. The results of the analysis showed a positive and significant effect between organizational creativity on organizational performance, as well as a positive and significant effect between organizational innovation on organizational performance. This study contributes to the integration of organizational creativity and organizational innovation on organizational performance in one research framework, which in previous studies to the best of the researcher's knowledge has not been found, and also enriches the literature review related to antecedents of organizational performance in the context of plantation sector research. Furthermore, this study provides input to leaders about the importance of organizational creativity and organizational innovation in improving organizational performance.

THE IMPACT OF ELECTRICITY, CO₂ EMISSIONS, AND FOSSIL ENERGY ON INDONESIA'S ECONOMIC GROWTH

Nazla Salsabila, Jariah Abubakar — Sun, 23 Mar 2025 00:00:00 +0000

This study aims to analyze Electrical Energy, CO₂ Emissions and Fossil Energy on Economic Growth in Indonesia. This study uses secondary data from 1980-2023 obtained from the Central Statistics Agency. The data analysis method is the Autoregressive Distributed Lag. The results of the study show that in the short term, electrical energy shows a significant negative effect on economic growth. While CO₂ emissions and fossil energy show a significant positive effect on economic growth. In the long term, electrical energy, CO₂ emissions and fossil energy do not show a significant effect on economic growth.

THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency)

Sarah Nurfadilla C, M. Subhan, Mariyudi, Teuku Zulkarnaen — Tue, 22 Apr 2025 00:00:00 +0000

This study aims to see the Influence of Marketing Communication, Customer Experience, and Relationship Marketing on Customer Satisfaction (Case Study on Havana Garden Cafe, Bireuen Regency). The sampling technique in this study is NonProbability Sampling. The sample in this study was 125 visitors to the Havana Garden Cafe, Bireuen Regency. Primary data in this study were taken by means of interviews and distributing questionnaires. The analysis tools used are multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and determination coefficients using the SPSS version 25 program. The results of this study show that the marketing communication variable (X1) has a significant positive effect on customer satisfaction (Y), the customer experience variable (X2) has a negative and insignificant effect on customer experience (Y), and relationship marketing (X3) has a negative and insignificant effect on customer experience (Y). The data was processed statistically using the SPSS 25 program tools.

THE EFFECT OF INVENTORY INTENSITY AND REAL EARNINGS MANAGEMENT ON TAX AVOIDANCE IN COMPANIES MINING SECTOR ON THE INDONESIA STOCK EXCHANGE 2020-2023

Crismes Ulina Ritonga, Desy Astrid Anindya, Ikbar Pratama — Tue, 22 Apr 2025 00:00:00 +0000

This study was conducted to determine the effect of Inventory Intensity and Real Earnings Management on Tax Avoidance in Mining Sector Companies on the Indonesia Stock Exchange in 2020-2023. Based on the predetermined research hypothesis, it is known that inventory intensity and real earnings management have an effect on tax avoidance. The type of quantitative research with a causal associative approach. The population is 42 mining sector companies with a purposive sampling technique of 27 companies over a period of 5 years with a total of 108 data. The fund processing technique uses multiple linear regression analysis. The results of the study indicate that partially inventory intensity has a positive and significant effect on tax avoidance, but real earnings management does not affect tax avoidance. Simultaneously, inventory intensity and real earnings management have a significant effect on tax avoidance.

THE EFFECT OF OWNERSHIP CONCENTRATION, CASH HOLDING ON COMPANY VALUE WITH DIVIDEND PAYOUT RATIO AS AN INTERVENING VARIABLE

Septianar Sitorus, Thezar Fiqih Hidayat Hasibuan, Minda Muliana Br Sebayang — Sun, 23 Mar 2025 00:00:00 +0000

This study aims to determine the effect of Ownership concentration (X1) and Cash holding (X2) on Company Value (Y) which is proxied by the Price earning ratio through the Dividend payout ratio (Z) as an intervening variable. The population used is all Coal sub-sector companies listed on the Indonesia Stock Exchange in 2019-2022. The sample of this study was 9 companies using purposive sampling. The data collection method is the documentation study method, literature method and research gap and is analyzed quantitatively. The data analysis method is Path Analysis with the help of Smart PLS version 3 with the PLS test method consisting of the Outer Model Analysis test, Inner Model Analysis, and Hypothesis Testing. This study concludes that (1) Ownership concentration has a significant positive effect on company value, (2) Cash holding has a significant positive effect on company value, (3) Ownership concentration does not have an effect on the dividend payout ratio, (4) Cash holding has a significant positive effect on the dividend payout ratio, (5) Dividend payout ratio has a significant effect on company value, (6) Ownership concentration does not have an effect on company value through the mediation of dividend payout ratio, (7) Cash holding has a significant positive effect on company value through the mediation of dividend payout ratio.