International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET)

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS ON CHATIME SETIA BUDI MEDAN

Irma Br Siregar — 2025-07-27

This article aims to determine the effect of Experiential Value on revisit intention at Waterfront City This study aims to determine the effect of product quality and service quality on purchasing decisions at Chatime Setia Budi, both partially and simultaneously. The research method used is a quantitative approach with a purposive sampling technique, aimed at Chatime Setia Budi consumers who have made purchases. The number of samples was determined as many as 96 respondents. Data analysis techniques used include classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, and hypothesis testing (t-test, F-test, and coefficient of determination R²). The results of the study indicate that partially, both product quality and service quality variables have a positive and significant effect on purchasing decisions at Chatime Setia Budi. Simultaneously, both independent variables also have a positive and significant effect on purchasing decisions. Thus, it can be concluded that improving product quality and good service can encourage an increase in consumer purchasing decisions at Chatime Setia Budi.

PERFORMANCE OF THE SYAR'IYAH COURT IN HANDLING DIVORCE CASES IN CENTRAL ACEH REGENCY

Rinda Ramadani — 2025-07-13

The Performance of the Sharia Court in Handling Divorce Cases in Central Aceh Regency with the increasing number of divorce cases every year, there were 538 cases in 2023, the cause of divorce cases was due to economic factors. This study aims to determine and analyze the performance of the Sharia Court in handling divorce cases in Central Aceh Regency and identify the obstacles faced with the focus of this research is to see performance with aspects of service quality and responsibility. This study uses a qualitative research method with a descriptive approach. This study uses two data sources: primary data in the form of interviews, field observations, and documentation, and secondary data, namely SOPs, Regulations and documents, as data collection techniques. The results of this study indicate that the performance of the Sharia Court in handling divorce cases is not optimal, especially in the mediation process which still takes a long time and the low success rate of mediation. The main factors causing divorce cases are economic problems and dependence on online gambling which affects the husband's financial ability. The obstacles faced are the absence of one of the parties, excessive emotions from both parties in the case and the limited number of mediators.

DETECTING FINANCIAL REPORT FRAUD WITH PENTAGON FRAUD ANALYSIS

Liza Widya Hasyim — 2025-08-08

The Pentagon Fraud Theory identifies five elements that drive fraudulent behavior: pressure, opportunity, rationalization, competence, and arrogance, but their empirical relevance may vary across industries. This study aims to examine the influence of these five elements, proxied by Return on Assets, Total Receivables Ratio, Total Accrual Ratio, Director Change, and dualism of positions, on Financial Statement Fraud in banking sector companies on the Indonesia Stock Exchange. The research design used is a causal relationship study with a quantitative approach. The sample in this study was 56 trading sector companies listed on the IDX from 2021 to 2023. The type of data used in this study is secondary data. And the data analysis technique uses multiple linear regression analysis conducted with the help of Eviews software. The results in this study indicate that not all Pentagon Fraud elements are relevant in detecting financial statement fraud, highlighting the importance of a contextual and industry-specific approach in refining fraud risk assessment and contributing to the development of a more nuanced application of the Pentagon Fraud Theory in empirical research.

DESIGNING A WEB-BASED TICKET SALES SYSTEM: CASE STUDY OF TEMESI WATERFALL, GIANYAR BALI

Diana Rahayu — 2025-07-03

Rural tourism destinations in Bali, such as Temesi Waterfall in Temesi Village, Gianyar Regency, possess significant development potential but are constrained by inefficient manual management systems. This study aims to design and implement a web-based ticketing information system to address operational limitations. Utilizing a qualitative descriptive methodology, the research resulted in the development of Postrack, a digital system incorporating features such as transaction management, a digital guestbook, dynamic ticket pricing, financial reporting, expense monitoring, and user activity tracking. Implementation of the system demonstrated improved operational efficiency, enhanced accountability, and increased financial transparency. The findings suggest that digitalization through systems like Postrack can significantly optimize tourism management in rural areas. Furthermore, this model can be replicated across similar destinations to support broader efforts in technology-based rural tourism development and sustainable management practices.

THE EFFECT OF JOB TRAINING, FINANCIAL COMPENSATION, AND WORK LOYALTY ON EMPLOYEE PERFORMANCE AT PT. PLN KRUENG GEUKUEH

Muhammad Abdul Kahfi — 2025-07-27

This research aims to examine the influence of Job Training, Financial Compensation and Work Loyalty on Employee Performance at PT. PLN Krueng Geukueh. The data used in this research is primary data obtained by distributing questionnaires to 56 respondents. The data analysis technique used is multiple linear regression analysis using the Statistical Program for Product and Service Solution (SPSS) version 25 software. The results of the research show that there is a positive and significant influence between job training on employee performance, financial compensation has a positive but not significant influence on employee performance and the influence of work loyalty has a positive and significant influence on employee performance.

EVALUATION OF ELF PUBLIC TRANSPORTATION SERVICES IN CIREBON REGENCY: ABILITY TO PAY, SATISFACTION, AND CONVENIENCE BEFORE AND DURING THE PANDEMIC

Andis Destrian Irianto — 2025-08-14

The COVID-19 pandemic has disrupted various sectors in Cirebon Regency, including the transportation system, especially elf-type city transportation services. This study aims to analyze the ability to pay, level of satisfaction, and ease of public access to elf transportation services in Cirebon Regency. Data collection was conducted through an online questionnaire survey with 100 respondents, determined using the Slovin method with a margin of error of 10%. The results showed that the average tariff set by elf drivers was Rp3.038,46, while the majority of respondents were able to pay up to Rp 4.000,00. Before the pandemic, ease of access was considered quite good, but decreased during the pandemic due to operational restrictions and fleet reduction. User satisfaction levels have been stable, with the majority of respondents rating the service as adequate. These findings suggest that despite the pandemic, public acceptance of elf services remains high. Therefore, policies that support the sustainability of public transportation are needed, such as improving comfort, operational efficiency, and adjusting tariffs according to people's purchasing power. This has been proven in the field, with these improvements making it easier for people to access mobility and also having an impact on the regional economy.

QUALITY OF HEALTH SERVICES AT SIEMPAT RUBE COMMUNITY HEALTH CENTER, PAK-PAK BHARAT DISTRICT

Natalia Padang — 2025-07-13

Quality of Health Services at Siempat Rube Health Center, Siempat Rube District, Pakpak Bharat Regency, Poor service will greatly affect patient assessment of health center services, The formulation of the problem of this study is how is the quality of health services at the Siempat Rube Health Center and the inhibiting factors in Health Services at the Siempat Rube Health Center, Pakpak Bharat Regency. This study uses a descriptive qualitative approach, namely observation, interviews, and documentation as data collection techniques, then data analysis techniques, namely data reduction, data presentation, drawing conclusions/verification. The results of the study indicate that the quality of health services at the Siempat Rube Health Center, Pakpak Bharat Regency, seen from the aspect of Physical Evidence (Tangibles) of inadequate and unsatisfactory facilities and infrastructure. Responsiveness in the service process is good, assessed from the alertness and responsiveness in serving patients. Assurance (Annsurence) lack of medical personnel. Empathy (Empathy) is good, assessed from the attitude of employees who are friendly and accept criticism and suggestions from the community. The obstacles are poor road access infrastructure to the health center, lack of medical personnel such as medical records and dental nurses, health center employees who are less disciplined and professional in working. The hope is for the Siempat Rube Pakpak Bharat Health Center to complete the facilities that are not yet available and medical personnel

THE INFLUENCE OF COMPENSATION AND WORK-LIFE BALANCE ON EMPLOYEE LOYALTY INDOMARET LHOKSEUMAWE CITY

Juliyanti — 2025-08-07

The high employee turnover rate at Indomaret Lhokseumawe is thought to be caused by dissatisfaction with the compensation system and lack of work-life balance. This study used a quantitative approach with a survey method, involving 43 active employees from several Indomaret outlets. The results show that compensation and work-life balance have a positive and significant effect on employee loyalty. This means that the better the compensation system and the more work-life balance employees feel, the higher their loyalty to the company. The implication is that Indomaret management needs to strengthen compensation strategies and work-life balance policies in order to create a healthy, productive work environment and be able to retain employees in the long term.

ENVIRONMENTAL POLITICS: THE IMPACT OF THE ESTABLISHMENT OF A PALM OIL FACTORY IN DENSELY POPULATED AREA (CASE STUDY OF PULO PADANG VILLAGE, LABUHANBATU REGENCY)

Sonya Amelia — 2025-07-13

This study examines the development of a palm oil mill in a densely populated area such as Pulo Padang Village, which has created complex dynamics related to environmental politics and social conflict. This study aims to evaluate the impact of development on society and the environment, as well as the resolution process. A qualitative approach method was used with interview, observation, and documentation techniques for residents, the government, and the company. The results show that the conflict is rooted in a lack of transparency, minimal community participation, and ecological impacts that are detrimental to the surrounding community. The government needs to strengthen regulations and actively involve the community to achieve equitable sustainable development. These findings emphasize the importance of an inclusive approach, constructive negotiation, and the application of environmental justice principles to reduce conflict and improve socio-ecological sustainability.

ANALYSIS OF FIRE POST PLACEMENT BASED ON FIRE RISK IN KATINGAN HILIR DISTRICT, KATINGAN REGENCY

Yoshua Paskaputra — 2025-07-24

This study aims to analyze fire vulnerability levels and determine the optimal placement of fire stations in Katingan Hilir District, Katingan Regency, Central Kalimantan. Using a quantitative method and spatial modeling approach, the research integrates ten years of NASA MODIS satellite data (2015–2024) focusing on three key variables: fire hotspots, rainfall, and land cover. Findings reveal that 48.5% of the 301 recorded fire hotspots were not covered by the three existing fire stations, with the highest concentration found in Hampangen Village. Based on spatial overlay modeling and a 15-minute response time standard, the study recommends establishing a new fire station in this high-risk area. This spatial assessment offers valuable input for adaptive spatial planning and aims to enhance the regional fire risk management system.

SIMULATION OF THE EFFECT OF DEE RADIUS ON THE KINETIC ENERGY OF A CYCLOTRON ACCELERATOR USING PYTHON PROGRAMMING AS A STUDY OF PROTON THERAPY

Muhammad Za’im — 2025-08-18

Cancer is a dangerous disease and one of the leading causes of death worldwide. One of the treatments for cancer is radiotherapy. Proton radiotherapy has been widely developed due to its advantage of reducing damage to healthy tissue surrounding the cancer. The source of proton radiotherapy comes from an accelerator, and currently, the most commonly developed type is the cyclotron. This study aims to simulate and analyze the effect of the dee radius on the kinetic energy produced by the cyclotron. The research was conducted using an in silico method with the Python programming language. Based on the simulation results, the kinetic energy produced by the cyclotron for dees radii of 0.2 m, 0.25 m, 0.3 m, 0.35 m, and 0.4 m are 1.644 MeV, 2.639 MeV, 3.941 MeV, 5.462 MeV, and 7.246 MeV, respectively. Therefore, the larger the dee radius used, the greater the kinetic energy of the proton produced. This occurs because a larger dee radius allows the proton to pass through the gap between the dees more frequently. When the proton crosses the gap between the dees, its velocity increases due to acceleration caused by the potential difference between the two dees, resulting in higher kinetic energy.

ANALYSIS OF THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEMS ON THE EFFECTIVENESS OF DECISION MAKING IN E-COMMERCE COMPANIES

Ardiana Rahmadania — 2025-07-13

This study aims to analyze the influence of management information systems (MIS) on the effectiveness of decision making in e-commerce companies. An effective MIS is able to provide accurate, complete, and real-time data to support managers in formulating strategies. A qualitative literature study was conducted by reviewing various relevant scientific sources. The results of the analysis show that MIS has a positive and significant influence on the effectiveness of decision making, with analytical technology, cloud computing, and big data playing an important role. Challenges such as data security, HR competency, and technology readiness still need to be addressed. Proper implementation of MIS can improve operational efficiency, customer satisfaction, and competitiveness of e-commerce companies.

UTILIZATION OF PALM OIL SOLID WASTE AS ORGANIC FERTILIZER TO SUBSTITUTE COMBINED INORGANIC FERTILIZER WITH PLANTING DISTANCE TO IMPROVE THE GROWTH AND PRODUCTION OF SOYBEAN PLANTS (Glycine max L.)

Sri Rahayu — 2025-08-04

This study aims to determine the effect of organic compost fertilizer and planting distance on the growth and production of soybean plants. This study uses a randomized block design (RBD) factorial with two treatment factors, namely compost fertilizer and planting distance. The first factor, compost fertilizer, consists of five levels: S0 = No treatment, S1 = 75% inorganic NPK fertilizer + 25% organic compost fertilizer, S2 = 50% inorganic NPK fertilizer + 50% organic compost fertilizer, S3 = 25% inorganic NPK fertilizer + 75% compost organic fertilizer, S4 = 100% compost organic fertilizer. The second factor is planting distance, which consists of three levels: J1 = 20 cm x 30 cm planting distance, J2 = 20 cm x 40 cm planting distance, J3 = 25 cm x 40 cm planting distance. The observed parameters were plant height, leaf chlorophyll content, root nodule count, pod count, filled pod count, empty pod count, weight of 100 seeds, seed yield per plot, wet pod weight, and dry pod weight. The results of the study indicate that the application of compost fertilizer has a significant effect on soybean plant height, leaf chlorophyll content, and root nodule count. Planting distance has a significant effect on empty pod weight, 100-seed weight, and dry pod weight. The interaction between compost fertilizer and plant spacing had no significant effect on plant height, leaf chlorophyll content, root nodule number, pod number, filled pod number, empty pod number, 100-seed weight, seed yield per plot, wet husk weight, and dry husk weight.

ANALYSIS OF HARMONY IN MOVEMENT AND SOUND: SPIRITUAL MEANING LET ALL PRAISE GOD

Levinson Y A Simaela — 2025-07-03

This study discusses a comprehensive analysis of the choral work "Let Everything That Breathes Praise the Lord" created by Levinson Simaela, focusing on its musical structure, harmony, and performative potential.This song was inspired by Psalm 150 and became a mandatory song at the Church Choir Festival (PESPARAWI) of SMGT (Toraja Church Sunday School) throughout the East Makassar Classis in 2022.This work is a silent witness to the victory of the SMGT Satria Kasih Makassar Children's Choir at the event. Researcheras the creator of this work, I intend to identify the compositional elements in the score, explore the performance implications of the existing notation, and examine the inclusion of Torajan nuances through the use of local language lyrics and Torajan drum accompaniment.The use of Torajan lyrics and specific directions for traditional instruments such as the Torajan drum demonstrate an effort to integrate local cultural richness into church music.Using qualitative descriptive methods of formal music analysis supported by ethnographic review, this study examines how the components of melody, rhythm, and harmony interact to shape the overall work. In addition, this article discusses how the tempo direction, dynamics, and "(Sambil Menari)" instructions in the score can influence interpretation and presentation on stage. The incorporation of Torajan lyrics and the option of Torajan drum accompaniment are important points in understanding how this work inculturates regional cultural values into expressions of church praise. The findings of this study are expected to provide a deeper understanding of adaptive choral composition practices, as well as the contribution of music to enriching spiritual culture in Indonesia.

IMPLEMENTATION OF THE PROSPEROUS FAMILY CARD PROGRAM IN KALA KEMILI VILLAGE, CENTRAL ACEH REGENCY

Indah Sepira — 2025-07-27

This study aims to analyze the implementation of the Prosperous Family Card (PFC) Program in Kala Kemili Village, Central Aceh Regency, and to identify the factors contributing to its mistargeting during implementation. The KKS program is one of the government's strategic instruments to alleviate poverty by distributing non-cash social assistance to poor and vulnerable families. The findings indicate that the number of KKS recipients in Kala Kemili Village, Central Aceh Regency, is relatively high. There are 400 KKS recipients out of a total of 700 households in the village. This research adopts a qualitative approach with a descriptive method. The results show that the implementation of the KKS program in Kala Kemili Village has not been fully effective. Several key obstacles identified include a lack of public outreach, inaccurate beneficiary data—such as recipients who have passed away or relocated—and limited facilities and resources at the village level. The study recommends enhancing data validation, increasing the capacity of village officials, and strengthening coordination among relevant agencies to support the accurate targeting of the KKS program.

THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP

Sri Sauzi Amalia — 2025-08-16

The purpose of this study is to determine and analyze the influence of product design, price, and promotion on impulsive buying of The Originote products in TikTok Shop. The population in this study were active students of the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had purchased The Originote products in TikTok Shop. Respondents used in this study amounted to 112 people. Primary data in this study were collected by means of questionnaires or distributing questionnaires and secondary data obtained from journals and internet media. The data analysis techniques used were multiple linear regression analysis methods, classical assumption tests, validity and reliability tests, research hypothesis tests, and coefficients of determination using the SPSS 26 program. This type of research is quantitative research. The results showed that partially product design (X1), price (X2), and promotion (X3) had a positive and significant effect on impulsive buying. Product design is the most dominant variable influencing impulsive buying of The Originote products in TikTok Shop among students of Economics and Business, Malikussaleh University. The adjusted R square value is 21.5% while the remaining 78.5% can be explained by other variables not examined in this study.

AN ANALYSIS OF THE BUSINESS FEASIBILITY OF PONTIANAK'S BINGKE CAKE IN BANDUNG CITY

Rizka Natasya Dwitiandi — 2025-07-28

This study examines the feasibility of expanding the Pontianak traditional delicacy—bingke cake—to Bandung City. Employing a mixed-methods approach (qualitative and quantitative), it evaluates market dynamics, human resource requirements, and financial viability. Data were collected through interviews, observations, and documentary studies. Financial feasibility was analyzed using the Break-Even Point (BEP) method, while strategic readiness was assessed via SWOT analysis. The results indicate that sales volume in recent months has consistently exceeded the break-even point, signifying financial viability for expansion. The SWOT analysis revealed strengths in cultural appeal and market potential within Bandung, but also identified challenges such as limited production capacity and human resources. The study concludes that the bingke cake business is feasible for expansion and provides strategic recommendations, including workforce development and local marketing strategy adjustments. These findings contribute to entrepreneurship literature and offer practical guidance for MSMEs in developing traditional culinary businesses in urban markets.

EMPOWERING ECONOMIC RESILIENCE THROUGH ECONOMIC INTELLIGENCE OPTIMIZATION

Alifah Kusumaningrum — 2025-08-04

In the face of uncertain global dynamics, national economic resilience has become a strategic issue that demands a response based on accurate data and information. This study aims to explore the relationship between Economic Intelligence (EI) and Economic Resilience (ER) and to formulate a strategy for optimizing EI as a proactive instrument in mitigating economic risks. Using an exploratory qualitative approach through a systematic literature review, this study analyzes various scientific sources and official institutional reports related to the role of EI in strengthening economic resilience, particularly in Indonesia. The results indicate that optimizing EI plays a crucial role in early crisis detection, supporting evidence-based policymaking, and increasing the resilience of micro, small, and medium enterprises (MSMEs) to economic shocks. However, EI implementation still faces various obstacles such as low data literacy, limited technological infrastructure, and the lack of integration of cross-institutional information systems. Therefore, a comprehensive strategy is needed that encompasses strengthening data infrastructure, developing human resource capacity, reforming data regulations, and intersectoral collaboration. This study provides a conceptual contribution to the development of an EI and ER framework and offers policy recommendations to support resilient, inclusive, and sustainable economic development.

THE IMPLEMENTATION OF TECHNOLOGY BASED INFORMATION SYSTEMS IN ISLAMIC BANKING TO IMPROVE CUSTOMER SERVICES

Aswadi Lubis — 2025-08-18

The implementation of technology-based information systems in Islamic banking is a crucial step in improving the quality of customer service. By leveraging the rapid development of information technology, Islamic banks can improve operational efficiency, accelerate transaction processes, and facilitate customer access to services. An integrated information system enables banks to provide faster, more accurate, and more transparent services, in accordance with Sharia principles that prioritize fairness and openness. Furthermore, technology also plays a role in supporting innovation in a wider variety of Islamic banking products, such as digital banking services and technology-based financing products, which provide ease and convenience for customers in conducting transactions. The application of this technology is expected to increase customer satisfaction, strengthen the competitiveness of Islamic banking, and expand the reach of services both nationally and internationally. With an effective information system, Islamic banks can respond to increasingly dynamic market needs, maintain customer loyalty, and remain steadfast in adhering to the Sharia principles that underpin their operations. Overall, technology is expected to support the development of a more advanced, efficient, and competitive Islamic banking industry.

RESPONSIBILITY OF SERVICE TO INPATIENTS AT NEGERI LAMA PUBLIC HEALTH CENTER, SUB-DISTRICT DOWNSTREAM BAR

Intan Nasution — 2025-07-13

Responsiveness is one of the important indicators in public services that reflects the ability and alertness of the apparatus or officers in responding to the needs, complaints, and expectations of the community as service users. This study aims to determine the responsiveness of services to inpatients at the Lama Public Health Center, Bilah Hilir District and to find out what obstacles are faced by inpatients at the Lama Public Health Center. This study was motivated by the many complaints from the community regarding slow services, unfriendly attitudes of officers, and the service process that takes quite a long time. The focus of this study discusses the responsiveness of services to inpatients at the Lama Public Health Center, Bilah Hilir District, which includes aspects of responding, speed and accuracy of service, and discussing the inhibiting factors that occur in the service process for inpatients at the Lama Public Health Center. The method used in this study is descriptive qualitative. Data collection techniques are carried out through in-depth interviews, direct observation, and documentation. The results of the study indicate that the services provided by the Lama Public Health Center are still not fully responsive to patient needs. There are several major obstacles, such as limited medical personnel, ineffective manual queuing system, lack of training on excellent service, and the absence of a structured complaint system. These factors cause delays in service and reduce the level of public satisfaction. Responsiveness indicators such as speed, accuracy, and the ability of officers to respond to complaints have not been optimally met. Therefore, it is necessary to make comprehensive improvements to the Puskesmas service system. Suggestions from this study are the addition and equalization of medical personnel, digitization of service and administration systems, HR training in communication and service ethics, optimization of triage systems and priority routes, improvement of medical facilities and infrastructure, especially in first-level service facilities such as Puskesmas.

LANGUAGE REGISTER OF SUNDANESE STREET VENDORS IN GORONTALO CITY (SOCIOLINGUISTIC STUDY)

Elvira Nur Fathia — 2025-07-14

This study aims to (1) describe the forms of registers used by Sundanese street vendors in Gorontalo City and (2) describe the factors that influence the use of registers of Sundanese street vendors in Gorontalo City. This study uses a sociolinguistic approach based on Halliday's register theory. The method used in this study is a qualitative descriptive method. Data collection techniques are carried out through direct observation, listening to conversations, interviews, recordings, documentation. Data analysis techniques are carried out in 5 stages (1) transcribing the recording results, (2) translating, (3) identifying data, (4) grouping data, (5) analysis results and conclusions. The results of the study indicate that the form of language register used by traders consists of single and compound words that are functional, communicative, and adaptive to the surrounding environment. The vocabulary used reflects the characteristics of the Sundanese language. In addition, the use of this register is influenced by ethnic factors, social interaction, communication goals, and trade situations.

THE EFFECT OF INTRINSIC MOTIVATION, WORK LIFE BALANCE, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT CUT NYAK DHIEN HOSPITAL, LANGSA

Shanty Nurhayati S — 2025-08-10

This study aims to analyze the influence of intrinsic motivation, work-life balance, and work environment on the performance of employees at Cut Nyak Dhien Hospital, Langsa. This study uses a quantitative method quantified by data collection techniques through questionnaire distribution. The data used in this study are primary data obtained by distributing questionnaires to 121 hospital employees. The population in this study was 121 employees, while the sample was a saturated sampling technique where the entire population was taken. The analysis method used was multiple linear analysis techniques using SPSS 26. Data analysis used validity and reliability tests, classical assumption tests, coefficient of determination tests, f tests, and t tests. The results of this study indicate that intrinsic motivation and work-life balance have a positive and significant effect on the performance of employees at Cut Nyak Dhien Hospital, Langsa, and the work environment has a negative and insignificant effect on the performance of employees at Cut Nyak Dhien Hospital, Langsa.

REVIEW OF THE USE OF UV-VIS SPECTROPHOTOMETRY IN ANALYSIS ACTIVE COMPOUNDS IN HERBAL PRODUCTS

Nurul Azizah — 2025-07-03

UV-Visible spectrophotometry (UV-Vis) is one of the most widely used instrumental analytical methods in the fields of pharmacy, food science, and analytical chemistry, particularly for determining the concentration of active compounds in various types of samples. The working principle of UV-Vis spectrophotometry is based on the ability of a compound to absorb light at a specific wavelength, resulting in an absorbance value proportional to the concentration of the substance in solution. This method is considered efficient due to its relatively simple operation, short analysis time, and lower cost compared to other instrumental methods such as HPLC, AAS, or GC-MS. In addition, UV-Vis spectrophotometry can be applied to a wide range of compounds containing chromophoric groups, making it suitable for analyzing herbal products that consist of complex natural matrices. This study aims to review the application of UV-Vis spectrophotometry in the analysis of active compounds in herbal products through a literature review of ten relevant and recent scientific journals. Based on the results of the review, it was found that UV-Vis spectrophotometry is widely used to analyze compounds such as flavonoids, vitamin C, caffeine, paracetamol, and oxalates derived from natural sources such as tea, fruits, vegetables, as well as traditional herbal preparations such as jamu and supplements. In addition, this method is also applied in solubility studies of active compounds within drug delivery systems such as Self-Nanoemulsifying Drug Delivery Systems (SNEDDS), analytical method validation, and evaluation of compound stability in final formulations. Several studies also demonstrated the ability of UV-Vis spectrophotometry to detect the presence of synthetic contaminants in herbal products quickly and simply. From the overall findings, it can be concluded that UV-Vis spectrophotometry plays a significant role in the development, formulation, and quality testing of herbal-based products. This method is not only practical and efficient but also capable of producing reliable quantitative data that can be applied in various research and industrial contexts.

THE INFLUENCE OF WORK STRESS, WORKLOAD AND WORK ENVIRONMENT ON THE PERFORMANCE OF HEALTH WORKERS AT THE SIABU COMMUNITY HEALTH CENTER, MANDAILING NATAL REGENCY

Nurul Azizah — 2025-07-27

This study investigates the influence of job stress, workload, and work environment on the performance of health workers at UPTD Puskesmas Siabu, Mandailing Natal Regency. A quantitative research method with a descriptive associative approach was applied. Data were collected using a questionnaire and analyzed through multiple linear regression. The findings indicate that job stress, workload, and work environment have both simultaneous and partial significant effects on health workers’ performance. The results emphasize the importance of managing workplace stress, balancing workloads, and improving the work environment to enhance overall performance.

BIMP-EAGA VISION 2025 AND SUBREGIONAL COOPERATION FOR FOOD SECURITY IN MINDANAO

Rara Gusnita Putri — 2025-08-18

Mindanao, a key agricultural region in the southern Philippines, is increasingly vulnerable to climate-induced food crises. Recent hydro meteorological disasters, notably floods, have caused crop failures across more than 20,000 hectares of rice fields and 8,800 hectares of staple crops, threatening local food supply stability. These challenges are compounded by limited human resource capacity in agricultural sectors and fragmented domestic policy responses. Within this context, the BIMP-EAGA Vision 2025 offers a strategic platform for sub regional cooperation, aiming to strengthen food security through climate adaptation strategies, agricultural technology transfer, and regional trade facilitation. This study employs a qualitative approach and policy analysis to examine the mechanisms through which BIMP-EAGA contributes to mitigating the food crisis in Mindanao. Three focus areas are analyzed the establishment of a food security corridor to stabilize commodity supply chains, capacity building for farmers through cross-border knowledge and technology exchange, and mobilization of agricultural infrastructure funding within the Vision 2025 framework. The findings reveal that BIMP-EAGA’s cooperative initiatives have enhanced access to regional food reserves and facilitated cross-border trade, reducing the immediate impacts of crop failures. However, implementation remains constrained by disparities in resource allocation, institutional coordination gaps, and policy misalignments between member states. This study addresses a significant research gap by providing an in-depth analysis of how Vision 2025 operationalizes food security measures at a sub-regional scale, offering insights into policy harmonization for climate-resilient agriculture in Southeast Asia.

CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

Sri Wahdini — 2025-07-13

The development of information technology has driven a major transformation in the business world, especially through the use of e-commerce in carrying out e-business activities. One of the crucial elements in maintaining the competitiveness of digital companies is customer relationship management or Customer Relationship Management (CRM). This article discusses the contribution of Management Information Systems (MIS) in supporting and improving the effectiveness of CRM on e-commerce platforms. By integrating MIS, companies can manage customer data in real-time, analyze consumer behavior, and design more personalized and responsive marketing strategies. Through a qualitative descriptive approach, this article highlights how MIS plays a role in data-based decision making, improving customer service, and building long-term loyalty in the context of e-business. The results of the discussion show that the implementation of a structured and integrated MIS can provide significant added value to the CRM strategy, which ultimately has a positive impact on the growth and sustainability of digital businesses.

THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS

Fransiska Mariana Unenor — 2025-08-04

The aim of this research is to find out how consumers loyalty to Vaseline goods is affected in the Kupang City neighborhood via emotional branding, human selling, and electronic word-of-mouth. The study uses an associative technique and a quantitative survey method. Data were collected with a survey table of 100 respondents of Vaseline product consumers in Kupang City. The primary data obtained were processed using the SPSS application. The technique for collecting data involved distributing questionnaires, while the method used for data analysis was multiple linear regression, with hypothesis testing conducted in conjunction with the F-test, t-test, and the coefficient of determination (R2) test. The findings showed that, while emotional branding had no discernible impact on customer loyalty, Both electronic and human word-of-mouth marketing had a favorable and considerable impact. Furthermore, it was discovered that customer loyalty was significantly impacted by the three independent variables taken together. According to the coefficient of determination (R2), consumer characteristics may be explained by the elements of digital word-of-mouth, personal selling, and emotional branding. The study's conclusions also provide valuable information for Kupang City's Vaseline product marketing plan. Companies need to focus on personal selling and electronic word of mouth because they have been proven to increase consumer loyalty. Conversely, the emotional branding strategy needs to be evaluated because it has not had a significant impact.

ASSESSING WORKFORCE READINESS FOR BLOCKCHAIN ADOPTION IN FOOD LOGISTICS: A CASE STUDY OF BULOG BANDUNG USING THE TRI 2.0

Jasmine Budiyani — 2025-08-04

The effectiveness and clarity of food logistics management, especially at BULOG Bandung, present notable challenges that call for the integration of blockchain technology. This research assesses the readiness of BULOG Bandung's workforce for the adoption of blockchain by utilizing the Technology Readiness Index (TRI) 2.0 framework. A quantitative research methodology was applied, which involved structured surveys and statistical analysis using Pearson correlation to evaluate employees' readiness. The results reveal a moderate level of technological readiness with an overall TRI score of 3.12. The dimensions of Optimism (3.42) and Innovativeness (3.25) suggest that employees possess a favorable view of technology, while Discomfort (2.92) and Insecurity (3.27) indicate apprehensions related to digital transformation. Analysis using Pearson correlation demonstrated a significant association between TRI dimensions and the willingness to adopt blockchain (r = 0.38, p < 0.05). These findings underscore the necessity for focused training initiatives, pilot blockchain projects, and technical assistance to boost employee confidence. Future investigations should examine the long-term behavioral adjustments and organizational elements that affect blockchain adoption in the logistics sector.

CONSUMER PERCEPTION ANALYSIS OF HERBAVITA: A FUNCTIONAL READY-TO-DRINK SPICE BEVERAGE BASED ON LOCAL WISDOM IN SOUTH LAMPUNG

Tyasto Prima Ahmadi — 2025-07-27

Ready-to-drink (RTD) herbal drinks are liquid products based on natural ingredients such as spices and medicinal plants that are packaged practically and consumed directly as functional drinks that support health. This study aims to analyze consumer perceptions of Herbavita, a functional ready-to-drink (RTD) herbal drink product based on local wisdom developed in South Lampung. This product is formulated from red ginger and turmeric with varying ratios, then tested using the hedonic method by 20 respondents. The study used a mixed methods approach with quantitative analysis through assessments of taste, aroma, and color, as well as qualitative analysis of criticism and suggestions for product development. The results showed that the sample with a balanced composition (50% red ginger and 50% turmeric) obtained the highest score for all sensory parameters, indicating consumer preference for balanced taste and aroma. Respondent profile analysis revealed that the majority were from the young age group and domiciled in Pasuruan, with a relatively balanced gender distribution. Suggestions from respondents emphasized the importance of attractive, functional, and informative packaging design as a supporting factor for product appeal. These findings demonstrate that product innovations based on traditional ingredients can be well-received if presented in a format that aligns with modern consumer preferences. Therefore, combining traditional values with innovative approaches is key to developing adaptive, competitive, and sustainable RTD spiced beverage products.

ANALYSIS OF INDONESIAN WRITING ERRORS IN BILLBOARD PUBLICATIONS IN LHOKSEUMAWE CITY

Jamilah — 2025-08-18

This study aims to analyze various Indonesian writing errors found on billboards in Lhokseumawe City, Indonesia, including errors in the use of foreign elements, and evaluate the relevance of research findings to Indonesian language learning materials in higher education. The method used in this research is a descriptive qualitative approach, involving the collection of samples in the form of text from billboards in Lhokseumawe. Sampling was done purposively, while data collection techniques included listening and recording. To ensure data validity, source triangulation techniques were used. Data analysis was conducted using an interactive model through four stages, namely data collection, data reduction, data presentation, and verification. The results showed some important findings. First, the most common linguistic errors in outdoor media include word writing errors, especially in diction selection, preposition *di* writing, and the use of abbreviations. Second, errors were also found in the use of English and Acehnese. Third, the findings of this study are considered relevant to be used as teaching materials or references in Indonesian language courses in higher education, especially in the material of EYD, word writing, abbreviations, and elements of absorption.

THE ROLE OF MANAGEMENT INFORMATION SYSTEMS IN OPTIMIZING DATA RESOURCES THROUGH CLOUD COMPUTING TECHNOLOGY

Naira Azzahra — 2025-07-13

The rapid advancement of information and communication technology has fundamentally transformed how organizations manage their data resources. In today's digital era, data is no longer considered a mere supporting element but a strategic asset that determines organizational competitiveness and sustainability. Management Information Systems (MIS), when integrated with cloud computing technology, offers a modern solution to optimize data collection, storage, processing, and analysis in real-time. This study aims to examine the role of MIS in optimizing data resources through a qualitative literature review approach. The findings indicate that cloud-based MIS enhances operational efficiency, reduces infrastructure costs, facilitates cross-functional collaboration, and strengthens data-driven decision-making. Moreover, this integration supports small and medium enterprises (SMEs) and government institutions by providing affordable and scalable systems. Nevertheless, issues related to data privacy, cybersecurity, and regulatory compliance remain critical challenges that must be addressed through strict data protection policies. This study recommends that organizations develop a cloud-based digital transformation strategy aligned with long-term MIS planning. Further research is suggested to empirically evaluate the effectiveness of cloud-based MIS implementation across various industrial sectors

EXPLORING HOW CUSTOMER SATISFACTION MEDIATES THE IMPACT OF SERVICE QUALITY, PRICING, AND PROMOTION ON LOYALTY AMONG PRODUCTIVE-AGE CONSUMERS: A CASE STUDY AT XYZ CLINIC IN BANJARMASIN

Kleofas Sumaler — 2025-08-04

This study aims to examine how service quality, price, and promotion influence customer loyalty, with customer satisfaction acting as a mediating variable at XYZ Beauty Clinic in Banjarmasin. A descriptive quantitative approach was applied, using structured questionnaires distributed to 150 respondents who had received services within the past year. Data were analyzed using Structural Equation Modeling with the Partial Least Squares technique. The results show that service quality significantly influences satisfaction, but does not lead to loyalty through satisfaction. In contrast, price and promotion have direct and significant effects on both satisfaction and loyalty. Customer satisfaction does not statistically mediate the relationship between service quality, price, promotion, and loyalty. These findings indicate that customers in the productive age group at XYZ Clinic are more influenced by economic factors and promotional offers rather than emotional satisfaction in forming brand loyalty. This study contributes to understanding the trend of transactional loyalty and highlights the importance of combining emotional connection with clear value propositions to build sustainable loyalty strategies.

DETERMINANTS OF TIMELINESS OF FINANCIAL REPORTING: AN EMPIRICAL STUDY ON PROPERTY AND REAL ESTATE ISSUERS IN INDONESIA

Tri Yulaeli — 2025-07-13

This study aims to analyze the influence of profitability, company age, and financial distress on the timeliness of the publication of audited financial statements in property and real estate sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2022 period. The sample was determined by the purposive sampling method, so that 19 companies were obtained as research samples. The analysis method used was multiple linear regression with the help of EViews version 12 software. The results of the study show that partially, the variables of profitability and company age do not have a significant effect on the timeliness of financial report publication. On the other hand, financial distress has been proven to have a significant effect on the timeliness of the publication of audited financial statements. Simultaneously, the three independent variables have a significant effect on the dependent variables. A determination coefficient value (R²) of 0.81 indicates that 81% of the variation in the timeliness of financial statement publication can be explained by profitability, company age, and financial distress, while the remaining 19% is explained by other variables outside the model. These findings provide implications for company management and regulators in improving the transparency and accountability of financial reporting in the property and real estate sectors.

THE EFFECT OF WORK MOTIVATION, SELF-EFFICACY, AND LEADERSHIP STYLE ON BUSINESS PRODUCTIVITY IN WOMEN-OWNED MSMES IN MEDAN CITY

Herry Praja Hasugian — 2025-07-22

This research examines how work motivation, self-efficacy, and leadership influence productivity levels in women-led micro, small, and medium enterprises (MSMEs) in Medan. The research is based on the importance of enhancing the role of the MSME sector, particularly those led by women, in strengthening regional economic resilience. The methodology employed is a quantitative approach through a survey of 96 female MSME entrepreneurs. Information was collected through questionnaire distribution, while data processing utilized multiple linear regression analysis using SPSS version 26 software. The findings indicate that individually, all independent variables—work motivation, self-efficacy, and leadership—have a positive and significant impact on business productivity. Among the three, self-efficacy demonstrates the strongest influence. Collectively, these three variables contribute significantly to productivity with a coefficient of determination (R²) of 0.634, indicating that more than 60% of the variation in business productivity can be explained by this model. These results reinforce the urgency of strengthening internal factors to boost the productivity of women-led MSMEs. Consequently, MSME empowerment programs need to be expanded not only to financial and technological access, but also to non-material aspects such as increasing work motivation, entrepreneur self-confidence, and adaptive and collaborative leadership skills to create competitive and sustainable businesses.

IMPLEMENTATION OF POLICIES IN HANDLING THE HOMELESS IN LHOKSEUMAWE CITY

Zulaifah Ulaiya — 2025-08-13

The emergence of homeless people in Lhokseumawe City is influenced by structural factors, especially the economic system that causes some people to be marginalized and unable to meet basic needs. Aceh Qanun Number 11 of 2013 concerning Social Welfare, specifically Articles 45 and 46 paragraph (1), requires local governments to address this problem. This study aims to analyze the Lhokseumawe City Government's policy in handling homeless people through the Social Service, and identify the obstacles faced. The method used is descriptive qualitative, with data collection through observation, interviews, and documentation. Data analysis is carried out through reduction, presentation, and drawing conclusions. The results of the study indicate that the implementation of the Qanun has not been effective, characterized by budget limitations, minimal facilities such as shelters, and a lack of ongoing development. External obstacles include cultural influences, minimal family support, and low public awareness. The conclusion of the study confirms that this policy has not been able to significantly reduce the number of homeless people. Recommendations include strengthening cross-sector coordination, and providing adequate social rehabilitation facilities to support the reintegration of homeless people into society.

CURRICULUM MANAGEMENT WITH A BLOCK SYSTEM LEARNING SCHEDULE FOR TEACHING FACTORY LEARNING IMPROVEMENT (TEFA) AT SMKN 1 SANGATTA UTARA

Sukamti Sukamti — 2025-07-03

Vocational schools as vocational education institutions are expected to be able to organize practical learning processes that are relevant to the business world and the industrial world (DUDI). One of the approaches that is now developing in bridging the gap between the world of education and industry is the implementation of the Teaching Factory (TeFa). It is important to examine effective curriculum management with a block system to support Teaching Factory learning optimally. This study uses a qualitative approach with a descriptive method. Data was obtained by interviews, observations, and documentation collection. Data collection techniques use interviews, document checks, and observations. The research site of SMKN 1 Sangatta Utara in June 2025. Data collection techniques with purposing sampling techniques with respondents principals, vice principals in the field of curriculum and all heads of expertise competencies. The analysis used the interactive analysis model of Miles and Huberman (1984) which included the first stage of data reduction, data presentation and conclusion drawn. The validity of the research results is triangulated, namely comparing the results of several data collection techniques. The results of the research are curriculum management planning with the Block system learning schedule at SMKN 1 Sangatta carried out in grades X and XI, class XII is not applied to the Block system because it is more focused on preparing for the Final Assessment of Education Units and USK. The organization of curriculum management with the responsibility of the principal, coordinated by the vice principal for curriculum and assisted by curriculum staff, daily picket teachers, heads of expertise competencies and report operators. The implementation of the block system learning schedule is effective in improving TeFa learning in class XI, for X it has not been effective because it is still the basic skill competency that has not yet been targeted for the production of goods/services. Class XII is also ineffective as a block system learning schedule because it focuses on preparing for the Final Assessment of the Education Unit and the Competency Certification Test. Supervision of the block system learning schedule carried out by picket teachers, deputy principals for curriculum and school principals is not effective because some daily picket teachers do not really go around the classroom.

BREAKING SEED DORMANCY USING CHEMICAL, PHYSICAL, AND ORGANIC SCARIFICATION METHODS ON THE GROWTH OF AREN SEEDS (Arenga pinnata Merr.)

Hetty Lisma Evianti Manurung — 2025-08-04

Prolonged seed dormancy is an obstacle in the provision of quality seedlings. Therefore, this study was conducted to accelerate the germination process of Arenga pinnata Merr. seeds through various treatments. This study aims to evaluate the response of chemical, physical, and organic dormancy breaking on the growth and development of Arenga pinnata Merr. seeds. The method used was a Non-Factorial Complete Randomized Design with seven treatments: seed soaking in 3% H₂SO₄ solution (6 hours), 0.5% KNO₃ (24 hours), 3% HCl (6 hours), sanding (sandpaper), 100% red onion extract (24 hours), 100% palm sap (24 hours), and 100% coconut water (24 hours). The results showed that seed soaking in 3% HCl or sandpaper abrasion yielded the best results in terms of germination rate, although there was no statistically significant effect; these treatments also successfully reduced the dormancy period of palm seeds. Additionally, soaking with 100% palm sap produced the tallest plants at 8 MST and 12 MST. This study is expected to provide useful information for the development of more efficient and practical palm seedling propagation technology.

MEANING OF INSTRUMENTS APEIN THE LIFE OF THE KENYAH DAYAK TRIBE

Damri A Hanaou — 2025-07-03

Sapeis a traditional musical instrument of the Dayak Kenyah people which not only functions as a means of entertainment, but also becomes an important symbol in various traditional rituals of the Dayak Kenyah people. This study aims to analyze the meaning of musicSapein the context of Dayak Kenyah cultural rituals. With a qualitative approach and ethnomusicological approach, this study combines field observations, in-depth interviews, and literature reviews. The findings show thatSapenot only accompanies traditional rituals, but also has a socio-spiritual function in strengthening community relations, cultural identity, and the continuity of tradition. Dayak Kenyah is one of the sub-tribes of the Dayak group that inhabits the interior of Kalimantan, especially in East Kalimantan and North Kalimantan, with a distribution that is also found in the border region of East Malaysia (Sarawak). In the life of the Dayak Kenyah community, musicSapehas a very special place. Not only is it a part of artistic expression,Sapealso integrated into religious rites, traditional ceremonies such as harvest festivals, welcoming guests, and various spiritual processions that are full of meaning. This musical instrument is considered a medium of spiritual communication and a means of inheriting ancestral values. Through the plucking of its notes,Sapebe an intermediary in conveying prayers, hopes and respect for the spirits of ancestors. This study specifically focuses on the Dayak Kenyah community, to highlight howSapenot only maintained as a cultural heritage, but also brought to life in the daily lives of the community as an identity that unites and strengthens solidarity amidst the increasingly rapid flow of modernization. Thus, this study emphasizes the importance of traditional music such asSape, not only as a cultural artifact but as part of cultural identity.

STRATEGY OF THE DEPARTMENT OF COMMUNICATION, INFORMATICS, CODE AND STATISTICS IN PUBLIC INFORMATION SERVICES IN KAPUAS REGENCY

Fika Fibriyanita — 2025-07-14

The purpose of this study was to determine the description of the strategy of the Communication, Informatics, Coding and Statistics Office of Kapuas Regency in public information services and the obstacles in providing public information services through the kip.kapuaskab.go.id website portal. The research method uses a qualitative approach with descriptive research. Data were collected by observation, documentation, and interviews with 4 informants. Data analysis using qualitative data analysis. The results showed strategy implemented by the Communication, Informatics, Coding and Statistics Office of Kapuas Regency in public information services through the kip.kapuaskab.go.id website, namely: 1) core strategy, by determining the organizational structure, work system and employee placement based on education, 2) consequence strategy, implemented with giving appreciation, support and reprimand to employees to maintain performance, 3) customer strategy, implemented with standard operating procedures for services and complaints, 4) control strategy, by conducting evaluations through community satisfaction surveys and 5) cultural strategy, habits of mutual cooperation and cooperation by employees in carrying out services. The obstacles to public information services through the website are internet network access and server maintenance down.

THE INFLUENCE OF GOOD CORPORATE GOVERNANCE AND SUSTAINABILITY AUDITS ON THE IMPLEMENTATION OF SDGS IN PUBLIC COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

Rina Ambarwati — 2025-08-18

The implementation of Sustainable Development Goals (SDGs) in public companies in Indonesia is becoming increasingly demanded as attention to sustainability issues grows. However, not all companies are able to optimally integrate the SDGs. This issue raises questions about the factors influencing the level of SDG implementation, particularly the role of Good Corporate Governance (GCG) and sustainability audits. This research aims to analyze the influence of GCG and sustainability audits on the implementation of SDGs in public companies listed on the Indonesia Stock Exchange. The research method uses a quantitative approach with purposive sampling technique and a total of 100 respondents from management and staff related to company sustainability. Data were analyzed using SPSS thru validity testing, reliability testing, classical assumptions testing, multiple linear regression, and hypothesis testing (t-test and F-test). The research results indicate that GCG and sustainability audits simultaneously have a positive and significant effect on the implementation of SDGs, with a contribution of 61.2%. Partially, both variables also have a significant effect. This finding confirms that strengthening good corporate governance and conducting credible sustainability audits are important strategies for improving the successful implementation of SDGs in public companies in Indonesia.

ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT SHELL JAKARTA GAS STATION

Moudy Fitria Respati — 2025-07-22

The high demand for fuel oil (BBM) in Indonesia, which is dominated by the transportation sector, encourages Shell gas stations to innovate in their services and product quality. Although Shell gas stations are known for their good reputation, fuel quality issues at Pertamina gas stations, such as adulteration, have made many customers switch to Shell. This study shows that customers are increasingly considering fuel quality and customer service in choosing gas stations, and the challenges faced in the Shell Go+ loyalty program are important factors in retaining customers in a competitive market. This study aims to determine and analyze the effect of brand image and customer experience on customer loyalty with customer satisfaction as an intervening variable at Shell gas stations in Jakarta City. The sample in this study were people in Jakarta City who had purchased and used Shell fuel at least 2 times a month. The sampling technique in this study was the accidental sampling technique with 110 respondents. The data analysis method used Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that Brand Image had a positive and significant effect on Customer Loyalty and Customer Satisfaction. Meanwhile, Customer Experience has a positive and significant effect on Customer Loyalty and Customer Satisfaction. Finally, Customer Satisfaction has a significant effect in mediating the relationship between Brand Image and Customer Experience on Customer Loyalty.

ANALYSIS CHARACTERISTICS WORK AND THE IMPACT OF NON-PHYSICAL WORK ENVIRONMENT ON PERFORMANCE AT PT. ALVA KARYA PERKASA MEDAN

Ferdian Putra Hariyansyah — 2025-08-04

This research was conducted at PT. Alva Karya Perkasa Medan with the aim of the research to determine the influence of job characteristics and non-physical work environment partially and simultaneously on employee performance in carrying out their duties. The population is all employees working in the company as many as 120 people and sampling using the Slovin formula so that the number of research samples used is 55 respondents. The type of data used is primary data and the data source used is secondary data, data collection techniques using literature studies, surveys. Data analysis techniques are multiple linear regression, classical assumption tests and hypothesis tests. The results of the study show that job characteristics and non-physical work environment partially and simultaneously have a positive and significant effect on employee performance. There is a sufficient correlation between job characteristics and non-physical work environment with employee performance and the percentage is 16.3% and the remaining 83.7% can be explained by other variables not studied.

THE EFFECT OF TEAMWORK, JOB SATISFACTION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT PANDRAH BIREUEN COMMUNITY HEALTH CENTER

Fathi Rizkina — 2025-08-18

This study aims to examine the extent of the direct influence of Teamwork, Job Satisfaction, and Work Discipline on Employee Performance at the Pandrah Bireuen Community Health Center. The purpose of this study was to determine the level of employee performance in the Pandrah Bireuen Community Health Center. The data used in this study are primary data obtained by distributing questionnaires to 115 employees. The data analysis technique used is multiple linear regression analysis consisting of data instrument testing, classical assumption testing, and hypothesis testing using SPSS software. The results of the study indicate that partially teamwork has a positive and significant effect on employee performance at the Pandrah Bireuen Community Health Center, then Job Satisfaction has a positive and significant effect on employee performance at the Pandrah Bireuen Community Health Center and Work Discipline has a positive and significant effect on employee performance at the Pandrah Bireuen Community Health Center. These findings provide useful implications for the government in establishing strategies related to human resources to improve employee performance.