THE ROLE OF SOCIAL MEDIA AS A MEANS OF TOURISM PROMOTION IN NORTH SUMATRA PROVINCE
Main Article Content
Pantas H Silaban
Arlinton Nainggolan
Remina Sinaga
Priska Maria Gultom
Hamonangan Simamora
This study aims to determine the forms of promotion on social media of the Tourism Office as a means of increasing tourists, to find out the obstacles experienced by the North Sumatra Province Tourism Office in promoting tourism in North Sumatra Province, to find out the success rate of the Tourism Office in promoting tourism in Sumatra Province. North by using social media. This research is an exploratory research, namely research conducted to explore data and information on new topics or issues aimed at deepening or further research. The purpose of the research is to formulate more accurate questions that will be answered in further research or later research. The results of the research found by researchers are forms of promotion in the form of advertising, sale promotion, publicity, promotion through social media. Promotion through social media creates trust for consumers because there are many testimonials and comments that are useful for users to find out more information. The level of success, seen from the large number of tourists who come and can be seen from how much enthusiasm is given by the community, or how much impression is left by the community on the social media network, the success rate of promotion using social media was successful. Promotion through social media creates trust for consumers because there are many testimonials and comments that are useful for users to find out more information. The level of success, seen from the large number of tourists who come and can be seen from how much enthusiasm is given by the community, or how much impression is left by the community on the social media network, the success rate of promotion using social media was successful. Promotion through social media creates trust for consumers because there are many testimonials and comments that are useful for users to find out more information. The level of success, seen from the large number of tourists who come and can be seen from how much enthusiasm is given by the community, or how much impression is left by the community on the social media network, the success rate of promotion using social media was successful.
Chen, Yu-Chen, Rong-An Shang & Ming-Jin Li. 2014. The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 787-799.
Gita Atiko, Ratih Hasanah Sudrajat, S.Sos.,M.Si , Kharisma Nasionalita, S.Sos.,M.A (2016) Analisis Strategi Promosi Parwisata Melalui Media Sosial Oleh Kementrian Pariwisata RI (studi deskriptif pada akun Instagram @indtravel), e-Proceeding of Management : Vol.3, No.2 Agustus 2016
Indriyo Gitosudarmo, 2014, Manajemen Pemasaran, Yogyakarta, BPFEYogyakarta
Kennedy Eden, H., & Gretzel, U. (2012). A taxonomy of mobile applications in tourism. E-review of Tourism Research. E-Review of Tourism Research, 10(2), 47–50. Retrieved from http://ro.uow.edu.au/commpapers/2510
Kim, S., & Kim, S. (2017). Perceived values of TV drama, audience involvement, and behavioral intention in film tourism. Journal of Travel & Tourism Marketing, 259-272.
Kotler dan Gary Amstrong. (2016). Dasar-dasar Pemasaran.Jilid 1, Edisi Kesembilan. Jakarta: Erlangga. p125
Kurniansah, Rizal. 2018. Kajian Potensi Pariwisata Perkotaan (Urban Tourism) Sebagai Daya Tarik Wisata kota Mataram Provinsi Nusa Tenggara Barat. Jurnal Media Bina Ilmiah. Vol 13, No 2. Page 925-930.
Mandibergh. 2012. Hubungan Intensitas Mengakses Sosial Media terhadap Perilaku Belajar Mata Pelajaran Produktif pada Siswa Kelas XI Jasa Boga di SMK N 3 Klaten. Dalam Yuzi Akbari Vindita Riyanti (2016). Skripsi. Yogyakarta: Pendidikan Teknik Boga FT Universitas Negeri Yogyakarta.
Pickering, Catherine; Byrne, Jason (2013): The benefits of publishing systematic quantitative literature reviews for PhD candidates and other early-career researchers. In Higher Education Research & Development 33 (3), pp. 534–548. DOI: 10.1080/07294360.2013.841651.
Rulli Nasrullah, 2016, Media Sosial Perspektif Komunikasi, Budaya, Sosioteknologi, Cet.kedua, Simbiosa Rekatama Media, Bandung
Shirky. 2008. Hubungan Intensitas Mengakses Sosial Media terhadap Perilaku Belajar Mata Pelajaran Produktif pada Siswa Kelas XI Jasa Boga di SMK N 3 Klaten. Dalam Yuzi Akbari Vindita Riyanti (2016). Skripsi. Yogyakarta: Pendidikan Teknik Boga FT Universitas Negeri Yogyakarta.
Spark, Richard E. And D, Legault. 2013. A Definition of Quality for Total Customer.
Tresnawati, Yuni. (2017). “Pemanfaatan Media Sosial Dalam Promosi Potensi The Utilization Of Social Media In The Potensial Promotion Of Tourism In Cilacap , Central Java.” 1(2). https://jurnal.umj.ac.id/index.php/perspektif/articl e/view/2846
Umami, Zahrotul. 2015. Social Strategy pada Media Sosial untuk Promosi Pariwisata Daerah Istimewa Yogyakarta. Jurnal interaksi. Vol 4 No. 2, hal : 195-201.
Xiang, Z., & Gretzel, U. (2010). Role Of Social Media In Online Travel Information Search. Tourism Management.
Yang, Elaine Chiao Ling; Khoo-Lattimore, Catheryn; Arcodia, Charles (2017): A systematic literature review of risk and gender research in tourism. In Tourism Management 58, pp. 89–100. DOI: 10.1016/j.tourman.2016.10.011.
