Vol. 4 No. 1 (2024): DECEMBER

Published: 2024-12-30

In this issue (Vol. 4 No. 1 (2024): December), we have processed 41 submitted manuscripts. Ten articles were declined after initial review by the editor,  Ten articles were  declined after the peer review process, and Twenty one articles were published.

In this issue ( Vol. 4 No. 1 (2024): December), All of the published articles were authored/co-authored by 72 authors from 10 Institutions and 2 Countries (India and Indonesia) i.e. Annamalai University (India), Universitas Sumatera Utara (Indonesia), Universitas Bumi Persada (Indonesia), Universitas Nusa Nipa (Indonesia), Universitas Syiah Kuala (Indonesia),  Universitas Teuku Umar (Indonesia), Universitas Malikussaleh (Indonesia), Universitas Harapan Mandiri (Indonesia), Universitas Muhammadiyah Sumatera Utara (Indonesia), and STIE Bina Karya Tebing Tinggi (Indonesia).

https://doi.org/10.54443/ijset.v4i1

Articles
THE ROLE OF FACEBOOK AS A PUBLIC COMMUNICATION MEDIA FOR THE COMMUNICATION AND INFORMATICS SERVICE OF SIKKA REGENCY The Role of Facebook as a Public Relations Media
Maria Ernesti,  Universitas Nusa Nipa ,  Indonesia
Yonas Klemens Gregorius Dori Gobang,  Universitas Nusa Nipa,  Indonesia
Markus Kristian Retu,  Universitas Nusa Nipa ,  Indonesia
PDF
45 25 Page 136-141
ECONOMIC POTENTIAL OF MAIZE (ZEA MAYS L) FARMING IN KOTA BAHAGIA SUB-DISTRICT, SOUTH ACEH DISTRICT
Qhisthina Atikah,  Universitas Syiah Kuala,  Indonesia
Bagio,  Universitas Teuku Umar,  Indonesia
Nurlaili,  Universitas Teuku Umar,  Indonesia
Safrika,  Universitas Teuku Umar,  Indonesia
Abdul Muzammil,  Universitas Teuku Umar,  Indonesia
PDF
80 40 Page 234-242
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)
Putri Minda Sari,  Universitas Malikussaleh,  Indonesia
Halida Bahri,  Universitas Malikussaleh,  Indonesia
Jullimursyida,  Universitas Malikussaleh,  Indonesia
Agustinawati,  Universitas Malikussaleh,  Indonesia
PDF
62 40 Page 12-20
INTEGRATION OF GREEN EDUCATION IN THE LEARNING PROCESS IN FACING NATIONAL AND GLOBAL ISSUES
Nada Nabilah,  Sekolah Tinggi Ilmu Ekonomi Bina Karya,  Indonesia
Cici Puspaningrum,  Sekolah Tinggi Ilmu Ekonomi Bina Karya,  Indonesia
PDF
32 37 Page 101-106
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE LOYALTY ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE IN THE OFFICE OF THE REGENT OF STABAT LANGKAT REGENCY, NORTH SUMATRA
Terrissya Difa Faylanda,  Universitas Malikussaleh,  Indonesia
Likdanawati,  Universitas Malikussaleh,  Indonesia
Sullaida,  Universitas Malikussaleh,  Indonesia
Sutriani,  Universitas Malikussaleh,  Indonesia
PDF
54 32 Page 142-154
STRATEGY TO IMPROVE CURRENT ACCOUNT PT BANK CENTRAL ASIA TBK KCU MEDAN
Sulastri,  Universitas Sumatera Utara,  Indonesia
Evawany Yunita Aritonang,  Universitas Sumatera Utara,  Indonesia
Fahmi Natigor Nasution,  Universitas Sumatera Utara,  Indonesia
PDF
70 25 Page 78-100
ANALYSIS OF CONSUMER PERCEPTIONS IN USING DIGITAL WALLETS
Fitrianingsih,  Sekolah Tinggi Ilmu Ekonomi Bina Karya,  Indonesia
Winda Clara Hutabarat,  Sekolah Tinggi Ilmu Ekonomi Bina Karya,  Indonesia
Rizka Izmi Nur,  Sekolah Tinggi Ilmu Ekonomi Bina Karya,  Indonesia
Adinda Lubis,  Sekolah Tinggi Ilmu Ekonomi Bina Karya,  Indonesia
Juwita Samaria Manurung,  Sekolah Tinggi Ilmu Ekonomi Bina Karya,  Indonesia
PDF
73 70 Page 189-196
ACTUAL BEHAVIORAL STRATEGY AND CONVENIENCE TOWARDS CONSUMER SATISFACTION THROUGH BRAND IMAGE UMKM IN MEDAN CITY
Bunga Aditi,  Universitas Harapan Medan,  Indonesia
PDF
34 25 Page 254-266
THE INFLUENCE OF WORK DISCIPLINE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS AN INTERVENING VARIABLE
Nurhafifah,  Universitas Malikussaleh,  Indonesia
A Hadi Arifin,  Universitas Malikussaleh,  Indonesia
Em Yusuf Iis,  Universitas Malikussaleh,  Indonesia
Jullimursyida,  Universitas Malikussaleh,  Indonesia
PDF
79 18 Page 44-54
THE EFFECT OF PRODUCT QUALITY AND PRICE ON SKINTIFIC SKINCARE PURCHASE DECISIONS IN MEDAN CITY
Ida Royani,  Universitas Malikussaleh,  Indonesia
Riyandhi,  Universitas Malikussaleh,  Indonesia
Nur Hafni,  Universitas Malikussaleh,  Indonesia
Maisyura,  Universitas Malikussaleh,  Indonesia
Lisa Iryani,  Universitas Malikussaleh,  Indonesia
PDF
147 63 Page 179-188
THE ROLE OF EMOTIONAL INTELLIGENCE IN LEADERSHIP: UNDERSTANDING PSYCHOLOGICAL FOUNDATIONS
Zahidah Jan,  Annamalai University,  Indonesia
PDF
129 24 Page 243-247
THE INFLUENCE OF PHYSICAL WORK ENVIRONMENT, ORGANIZATIONAL CITIZENSHIP BEHEVIOUR (OCB) AND WORK DISCIPLINE ON JOB SATISFACTION IN THE SERVICE FOOD SECURITY AND AGRICULTURE LHOKSEUMAWE CITY
Rahmalia,  Universitas Malikussaleh,  Indonesia
Nurmala,  Universitas Malikussaleh,  Indonesia
Ibrahim Qamarius,  Universitas Malikussaleh,  Indonesia
Azhar,  Universitas Malikussaleh,  Indonesia
PDF
21 26 Page 21-29
LEGAL ANALYSIS OF LAND OWNERSHIP TRANSFER THROUGHT RELEASE OF RIGHTS WITH COMPENSATION (PHGR) (Case Study of Decision Number 275/PDT.G/2020/PN Mdn)
Sayyida Faradiba Vahlevi,  Universitas Sumatera Utara,  Indonesia
Hasim Purba,  Universitas Sumatera Utara,  Indonesia
Sutiarnoto,  Universitas Sumatera Utara,  Indonesia
PDF
53 27 Page 113-124
THE INFLUENCE OF TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE (CASE STUDY) IN SEVERAL DISTRICT HEALTH CENTERS SOUTHWEST ACEH)
Hartati Astina,  Universitas Malikussaleh,  Indonesia
Likdanawati,  Universitas Malikussaleh,  Indonesia
Marbawi,  Universitas Malikussaleh,  Indonesia
Hamdiah,  Universitas Malikussaleh,  Indonesia
PDF
44 24 Page 165-178
COUNSELOR INTERPERSONAL COMMUNICATION STRATEGY IN AN EFFORTS TO OVERCOME DEPENDENCE AND IMPROVE THE SUCCESS OF DRUG ABUSE PATIENTS AT THE BHAYANGKARA MEDAN DRUG ABUSE PREVENTION REHABILITATION INSTITUTION
Ratih Dwi Indah R,  Universitas Muhammadiyah Sumatera Utara,  Indonesia
Leylia Khairani,  Universitas Muhammadiyah Sumatera Utara,  Indonesia
Rahmanita Ginting,  Universitas Muhammadiyah Sumatera Utara,  Indonesia
PDF
60 48 Page 1-11
THE INFLUENCER OF MARKETING, DIGITAL MARKETING AND BRAND IMAGE ON PURCHASE DECISIONS ON SKINTIFIC PRODUCTS IN TIKTOK SHOP (Case Study of Students of the Faculty of Economics and Business, Malikussaleh University)
Cut Nazira Maulida,  Universitas Malikussaleh,  Indonesia
Adnan,  Universitas Malikussaleh,  Indonesia
Rusydi Abubakar,  Universitas Malikussaleh,  Indonesia
Syamsul Bahri,  Universitas Malikussaleh,  Indonesia
PDF
84 19 Page 124-136
PUBLIC SERVICE COMMUNICATION OF MANPOWER AND TRANSMIGRATION SERVICE IN SERVING THE PRODUCTION OF SEARCHERS' ID CARDS WORK (AK 1) IN SIKKA DISTRICT
Kriswinda Adventuriani Kalore,  Universitas Nusa Nipa,  Indonesia
Markus Kristian Retu,  Universitas Nusa Nipa,  Indonesia
Intan Mustafa,  Universitas Nusa Nipa,  Indonesia
PDF
28 25 Page 107-112
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY
Tasya Dara Fonna,  Universitas Malikussaleh,  Indonesia
Ikramuddin,  Universitas Malikussaleh,  Indonesia
Widyana Verawaty Siregar,  Universitas Malikussaleh,  Indonesia
Halida Bahri,  Universitas Malikussaleh,  Indonesia
PDF
35 34 Page 54-63
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AT PT. SYAUKATH SEJAHTERA GANDAPURA ACEH
Nadila Sahara,  Universitas Malikussaleh,  Indonesia
Likdanawati,  Universitas Malikussaleh,  Indonesia
A Hadi Arifin,  Universitas Malikussaleh,  Indonesia
Khairawati,  Universitas Malikussaleh,  Indonesia
PDF
49 27 Page 154-164
THE EFFECT OF SERIAL IMAGE MEDIA ON STUDENTS' ABILITY TO WRITE NARRATIVE ESSAYS ON THEMATIC LEARNING MODELING
Sitti Aminah,  Universitas Bumi Persada,  Indonesia
Widia Tamara,  Universitas Bumi Persada,  Indonesia
Meri Hari Yanni,  Universitas Bumi Persada,  Indonesia
PDF
40 28 Page 248-253
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE IN THE HOUSE OF REPRESENTATIVES OF BENER MERIAH REGENCY
Candra Mahtuhmi,  Universitas Malikussaleh,  Indonesia
Marbawi,  Universitas Malikussaleh,  Indonesia
Mohd Heikal,  Universitas Malikussaleh,  Indonesia
PDF
43 31 Page 30-43