EXPLORING BOYCOTT MOVEMENTS AND RELIGIOUS AGRICULTURAL PRACTICES IN CONSUMER PURCHASING DECISIONS IN INDONESIA
Main Article Content
Hanif Zafran Akbar
Hadi Peristiwo
Hendrieta Ferieka
Suryani Suryani
Efi syarifudin
The boycott movement has become an increasingly powerful social phenomenon in Indonesia, especially when linked to moral, political, and religious issues. This study aims to explore how boycott movements interact with religious agriculture in shaping consumer purchasing decisions, particularly for agricultural and food products. This study uses a mixed-methods approach with a convergent design, combining surveys to provide an overview of relationships among variables and in-depth interviews to understand consumer motivations and considerations better. The results show that participation in boycotts is influenced by ethical awareness, socio-religious solidarity, and exposure to information through social media. Meanwhile, agricultural religiosity reinforces preferences for halal, sustainable products that support local producers. These findings confirm that purchasing decisions are not only economic in nature but also reflect consumers' religious identities and moral attitudes.
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