Indra Hidayat, Lukmanul Hakim, Dahrul Aman Harahap. THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR. IJSET [Internet]. 2026 Apr. 9 [cited 2026 Apr. 21];5(5):2229-36. Available from: https://www.ijset.org/index.php/ijset/article/view/1751