Nurmafuzah, Mohd.Heikal, Ikramuddin, Muchsin. ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY. IJSET [Internet]. 2025 Oct. 14 [cited 2025 Oct. 15];4(10):3716-24. Available from: https://www.ijset.org/index.php/ijset/article/view/1226