Indra Hidayat, Lukmanul Hakim, and Dahrul Aman Harahap. 2026. “THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR”. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) 5 (5):2229-36. https://doi.org/10.5281/zenodo.19487282.