INDRA HIDAYAT; LUKMANUL HAKIM; DAHRUL AMAN HARAHAP. THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 5, p. 2229–2236, 2026. DOI: 10.5281/zenodo.19487282. Disponível em: https://www.ijset.org/index.php/ijset/article/view/1751. Acesso em: 17 apr. 2026.