Indra Hidayat et al. 2026. THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 5, 5 (Apr. 2026), 2229–2236. DOI:https://doi.org/10.5281/zenodo.19487282.