Vol. 3 No. 6 (2024): MAY

Published: 2024-05-30

In this issue (Vol. 3 No. 6 (2024): May), we have processed 40 submitted manuscripts. Ten articles were declined after initial review by the editor,  Ten articles were  declined after the peer review process, and Twenty articles were published.

In this issue ( Vol. 3 No. 6 (2024): May), All of the published articles were authored/co-authored by 61 authors from 8 Institutions and 2 Countries  (India and Indonesia) i.e. Annamalay University (India), Universitas Pembangunan Panca Budi (Indonesia), Universitas Syiah Kuala (Indonesia), Universitas Sumatera Utara (Indonesia), Universitas Malikussaleh (Indonesia), Universitas Nasional Veteran Jatim (Indonesia), Universitas Pembangunan Nasional “Veteran” (Indonesia).

https://doi.org/10.54443/ijset.v3i6

Articles
THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS
Muhammad Whasil Mufti Ulwan,  Universitas Malikussaleh
Rusydi,  Universitas Malikussaleh
Adnan,  Universitas Malikussaleh
T. Edyansyah,  Universitas Malikussaleh
PDF
441 105 Page 984-990
ANALYSIS OF WORK MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE WORK PRODUCTIVITY AT CV. MGS TANJUNG HAPPY
Siti Natasya Alfadiah,  Universitas Pembangunan Panca Budi
Muhammad Yalzamul Insan,  Universitas Pembangunan Panca Budi
Fitra Arlina Nasution,  Universitas Pembangunan Panca Budi
PDF
218 77 Page 1045-1059
THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE
Syerina Dwi,  Universitas Malikussaleh
Sapna Biby,  Universitas Malikussaleh
Agustinawati,  Universitas Malikussaleh
M.Subhan,  Universitas Malikussaleh
PDF
244 72 Page 962-970
THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY
Adnan,  Universitas Malikussaleh
Rusydi Abubakar,  Universitas Malikussaleh
Ikramuddin,  Universitas Malikussaleh
Titi Yulmaida,  Universitas Malikussaleh
PDF
428 117 Page 1100-1106
QUANTITATIVE LAND SUITABILITY EVALUATION FOR PLANNING VARIOUS SPICE COMMODITIES IN BAKUNG DISTRICT REGENCY BLITAR
M. Dito Alriza P W ,  Universitas Nasional Veteran Jawa Timur
Purnomo Eddie Sasongko,  Universitas Nasional Veteran Jawa Timur
Siswanto,  Universitas Nasional Veteran Jawa Timur
PDF
223 98 Page 1029-1038
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020)
Nita Salsabila,  Universitas Pembangunan Panca Budi
Annisa Sanny,  Universitas Pembangunan Panca Budi
PDF
484 144 Page 937-948
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS
Niswatun Munawarah,  Universitas Malikussaleh
Halida Bahri,  Universitas Malikussaleh
Naufal Bachri,  Universitas Malikussaleh
Khairina,  Universitas Malikussaleh
PDF
301 82 Page 1087-1093
THE INFLUENCE OF RETAIL SERVICE QUALITY ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ALFAMIDI MEDAN CITY
Finella Gilda Novia Sembiring,  Universitas Sumatera Utara
Iskandarini,  Universitas Sumatera Utara
Sugih Arto Pujangkoro ,  Universitas Sumatera Utara
PDF
249 100 Page 1006-1013
ANALYSIS OF PRODUCT QUALITY ON CONSUMER SATISFACTION WITH PROMOS I AS AN INTERVENING VARIABLE (Five mind development students)
Upik Bina Sari Maha ,  Universitas Pembangunan Panca Budi
Manuntun Pakpahan,  Universitas Pembangunan Panca Budi
Mesra B,  Universitas Pembangunan Panca Budi
PDF
232 77 Page 1067-1079
THE INFLUENCE OF CUSTOMER REVIEW, BRAND EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION IN CARE PRODUCTS MS GLOW IN MEDAN CITY
Suci Chasara Nasution,  Universitas Sumatera Utara
Endang Sulistya Rini,  Universitas Sumatera Utara
Prihatin Lumbanraja,  Universitas Sumatera Utara
PDF
325 81 Page 991-993
THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE ON SPIRITUAL TOURISM SALIB KASIH TARUTUNG
Swisiena Simorangkir,  Universitas Pembangunan Panca Budi
Ahmad Azmi,  Universitas Pembangunan Panca Budi
PDF
280 63 Page 1059-1066
CHANGES IN INCOME DISPARITIES DUE TO INFORMATION AND COMMUNICATION TECHNOLOGY BETWEEN RIAU PROVINCE, WEST KALIMANTAN PROVINCE, SOUTH SUMATERA PROVINCE
Nuril Nadia Aditia,  Universitas Pembangunan Nasional "Veteran"
Sishadiyati,  Universitas Pembangunan Nasional "Veteran"
PDF
214 61 Page 971-983
IMPLEMENTATION OF THE SIMPLEX METHOD IN MAXIMIZED DONUT PRODUCTION PROFITS AT ARSYILA BAKERY
Gayus Simarmata,  Universitas HKBP Nommensen Pematangasiantar,
Juli Antasari Br Sinaga,  Universitas HKBP Nommensen Pematangasiantar
Lilis,  Politeknik Adiguna Maritim Indonesia
Yuliana Nainggolan,  Universitas HKBP Nommensen Pematangasiantar
Jelli Sijabat,  Universitas HKBP Nommensen Pematangasiantar
Vania Yocelin Sagala,  Universitas HKBP Nommensen Pematangasiantar
PDF
341 36 Page 585-589
TOURISM AREA DEVELOPMENT PLANNING USING SWOT ANALYSIS IN MEDAN LABUHAN DISTRICT AS A NATURAL RESERVE AREA AND CULTURAL HERITAGE
Feby Milanie,  Universitas Pembangunan Panca Budi
Dimas Setiawan,  Universitas Pembangunan Panca Budi
Febby Khafilwara,  Universitas Pembangunan Panca Budi
Syafri Benta,  Universitas Pembangunan Panca Budi
Ardiles Hasianta,  Universitas Pembangunan Panca Budi
Gusti Elcitra Limbong,  Universitas Pembangunan Panca Budi
PDF
212 87 Page 1038-1044
THE INFLUENCE OF ORGANIZATIONAL CULTURE, ORGANIZATIONAL COMMITMENT AND LEADERSHIP ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AT PT. JAYA CENTURY ABADI SENTOSA LHOKSEUMAWE CITY
Cheptian Simamora,  Universitas Sumatera Utara
Sugih Arto Pujangkoro,  Universitas Sumatera Utara
Iskandarini,  Universitas Sumatera Utara
PDF
314 57 Page 950-961
ECONOMIC ANALYSIS OF COASTAL CARING FARMERS GROUP IN BERAS BASAH VILLAGE, PANGKALAN SUSU DISTRICT, LANGKAT DISTRICT
Asbi Swaka,  Universitas Medan Area
Tumpal HS Siregar,  Universitas Medan Area
Zahari Zen,  Universitas Medan Area
PDF
146 63 Page 1094-1099
THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES.
Mulia Sari,  Universitas Malikussaleh
Nurainun,  Universitas Malikussaleh
PDF
206 110 Page 1014-1021
DIGITAL LEARNING SYSTEMS IN PUBLIC MIDDLE SCHOOLS: A COMPARATIVE STUDY OF TUNAS NUSA AND BLANGPIDIE 1 IN SOUTHWEST ACEH
Feriana Dewi,  Universitas Syiah Kuala
Murniati AR,  Universitas Syiah Kuala
Qismullah Yusuf,  Universitas Syiah Kuala
PDF
292 72 Page 1022-1028
LUXURY BRAND SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON CONSUMER RESPONSE (CASE STUDY OF BUTTONSCARVES BIREUEN REGENCY)
Alifa Azeda,  Universitas Malikussaleh
Hamdiah,  Universitas Malikussaleh
PDF
244 126 Page 1080-1086
THE INFLUENCE OF ORGANIZATIONAL CHANGE ON PSYCHOSOCIAL AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE WITH LEADERSHIP AS A MODERATOR AT THE NORTH SUMATRA PROVINCE BKKBN REPRESENTATIVE
Eka Yulinda Prasetyowati,  Universitas Sumatera Utara
Isfenti Sadalia,  Universitas Sumatera Utara
Nazaruddin,  Universitas Sumatera Utara
PDF
1003 69 Page 994-1005
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE BRAND EQUTY OF PACKAGED FRUIT JUICE BEVERAGES IN THE COMMUNITY OF LHOKSEUMAWE CITY
Muhammad Fariz Pratama,  Universitas Malikussaleh
Rusydi Abubakar,  Universitas Malikussaleh
PDF
247 76 Page 1059-1065